#AskGaryVee Episode 12: The Hype Artist

TL;DR

Gary Vee discusses the importance of doing things for exposure, the value of promoting social media content, the last new skill he learned, how he overcomes a funk, and how he maintains balance between work and personal life.

Transcript

• On this episode, we have a ton of guests, and we go dark, and we go high. (rhythmic hip-hop instrumental music) Hey everybody, this is Gary Vay-ner-chuk, and you're watching episode 12 of the #AskGaryVee show. Fun fact for episode 12, the number 12, the number of the hall-of-famer Joe Namath, the greatest quarterback in New York Jets history. It'... Read More

Key Insights

• 🥺 Doing things for exposure, even without immediate monetary compensation, can lead to future success.
• 🎯 Promoting social media content can be valuable if targeted properly and if the content itself meets all the necessary criteria.
• 🫡 Respecting data and understanding its role in marketing can be a valuable skill to have.
• 🛟 Overcoming a funk can be achieved by gaining perspective and prioritizing what truly matters in life.

Questions & Answers

Q: Should freelancers ever work for exposure only?

Gary Vee believes that doing things for exposure can be strategic and lead to future success. While money is an important form of compensation, exposure can also be valuable.

Q: Is it worth promoting social media posts for more engagement?

Gary Vee suggests that promoting posts on platforms like Twitter and Facebook can be worth it if you target the right audience. However, it's crucial to ensure that the content itself is high-quality and meets all the necessary criteria.

Q: What is the last new skill Gary Vee learned?

Gary Vee mentions that the last new skill he learned is respecting data, which he discovered through his work at VaynerMedia. It has helped him understand the importance of targeting and big data in marketing.

Q: How does Gary Vee overcome a funk?

When Gary Vee is in a funk, he imagines achieving remarkable things, but also imagines the pain of losing loved ones. This exercise helps him prioritize what truly matters in his life and sets him straight.

Summary & Key Takeaways

• Gary Vee believes that doing things for exposure, even for free, can lead to bigger opportunities and future success.

• He suggests promoting social media content, but emphasizes the importance of ensuring that the content is high-quality and meets all the necessary criteria.

• The last new skill he learned is respecting data, which he believes is crucial for successful marketing.

• To overcome a funk, Gary Vee closes his eyes and imagines achieving remarkable things while also imagining the pain of losing loved ones, which helps him prioritize what's truly important.

• He maintains balance by being grateful for both the high-energy events he attends and the normalcy of his everyday life.