Facts on Marketing in 2023 | CNBC Super Bowl 2023

TL;DR

Attention during the Super Bowl is highly valuable, making the cost of a $7 million ad spot a bargain for advertisers.

Transcript

for a 30 second spot in Sunday's Super Bowl that's up from 5.6 million in 2021 and six and a half million last year but our next guest says seven million dollars is actually underpriced joining us now from Arizona vaynermedia CEO Gary vaynerchuk uh and he has well vaynermedia has three spots coming in this year's big game Gary uh great to have you ... Read More

Key Insights

• 🉐 Attention during the Super Bowl is a highly valuable asset for advertisers, making the $7 million ad spot a bargain.
• 🫠 Super Bowl commercials are unique because they are watched by Americans who want to see the ads.
• 🫠 Return on investment for Super Bowl ads is determined by sales over time and leveraging brand awareness.
• 🖐️ Social media platforms play a crucial role in brand building and offer opportunities to reach a broad audience.
• 🏛️ Strategic organic content on various social media platforms helps build brand presence and outperform competitors.

Questions & Answers

Q: Why is attention during the Super Bowl a valuable asset for advertisers?

Attention is the number one asset, and the Super Bowl offers the entire country's focused attention on watching ads, unlike any other TV commercial. The attention is underpriced compared to other advertising environments.

Q: How does the viewership of the Super Bowl ads translate into return on investment?

While the viewership of Super Bowl ads is significant, it does not directly translate to ROI. However, Americans actually want to watch the commercials during the Super Bowl, making it the best deal compared to other commercials on television.

Q: How do advertisers determine if they received a good return on investment from Super Bowl ads?

Advertisers assess sales over a period of time and analyze the leverage of the awareness generated by the Super Bowl ads. The ultimate goal is to drive business results rather than just making people laugh or being entertaining.

Q: How does social media play a role in brand building for advertisers?

Social media platforms, such as TikTok, Instagram, Twitter, and LinkedIn, are essential for building brand presence. The focus is on creating strategic organic content that resonates with the target audience. Different platforms work better for different brands, and the battle is to outflank competitors in creative strategy.

Summary & Key Takeaways

• Super Bowl ads offer significant attention from a nationwide audience, unlike any other television commercial.

• People in America actually want to watch the commercials during the Super Bowl, making it a unique opportunity for advertisers.

• Return on investment for Super Bowl ads is determined by looking at sales over time and leveraging the awareness generated.