045 - Hearables and the Future of Audible Social Media - Dave Kemp

TL;DR

Hero Bowls, such as Apple AirPods, are the future of voice and may replace smart speakers. Curated content, like Alexa Flash Briefings, could improve the overwhelming experience of social media.

Transcript

we have to recognize that there has been a pretty dramatic behavioral shift that's occurred since 2016 when air pods debuted more so like 2017 and on because they came out in the Christmas season for Monday August 12 2019 this is episode 45 hero Bulls and the future of audible social media with Dave Kemp dave is an expert on here bowls which are sm... Read More

Key Insights

• 😩 AirPods and other Hero Bowls have led to a behavioral shift in wearing in-ear devices for long periods of time.
• 💗 The success of AirPods has contributed to Apple's growing revenue from services and wearables.
• 🏑 Hero Bowls offer a near-field voice assistant experience, which may be the future battleground for smart assistants.
• 🛀 Curated content, like Alexa Flash Briefings, shows the potential for improved content experiences, resembling audio social media.
• 💁 Fashionable form factors, like earrings with built-in speakers, may emerge as Hero Bowls continue to evolve.
• 💉 The issue of health concerns, such as electromagnetic fields (EMF), needs to be addressed for long-term usage of Hero Bowls.
• 💨 Flash Briefings on Alexa offer a powerful way to passively consume content and could be a precursor to audio social media.

Questions & Answers

Q: What are Hero Bowls?

Hero Bowls are smart wireless in-ear devices that function as body-worn computers, allowing users to access voice assistants and consume audio content.

Q: How have AirPods influenced the wearable technology market?

Despite initial criticism, AirPods have become a huge success, with analysts projecting sales of 50 to 60 million units. They have shifted social norms, making it acceptable to wear in-ear devices constantly.

Q: What other companies are entering the Hero Bowls market?

Companies like Google, Samsung, and Microsoft are introducing their own versions of Hero Bowls with built-in voice assistants. Amazon is also set to release a Hero Bowl in the near future.

Q: How can users access voice assistants on Hero Bowls?

Hero Bowls, like AirPods, have their own voice assistant, such as Apple's Siri. However, they can also be connected to other voice assistant apps on smartphones.

Summary & Key Takeaways

• Hero Bowls are smart wireless in-ear devices that are becoming the future of voice technology, surpassing smart speakers.

• The shift towards wearing in-ear devices has become socially acceptable, and companies like Apple, Google, Samsung, and Amazon are entering the market.

• Curated content, like Alexa Flash Briefings, offers a more personalized and less overwhelming experience compared to traditional social media platforms.