5 Killer Facebook Ad Targeting Tips for 2020

TL;DR

Learn five effective Facebook ad targeting strategies for better campaign success.

Transcript

hi guys it's been Heath from lead guru and in this video I've got five killer Facebook ad targeting tips for you that have really help your campaign succeed in 2019 number one is to retarget your website visitors there are many fantastic things you can do with facebook ads but retargeting people that have already visited your website is an absolute... Read More

Key Insights

• Retargeting website visitors is crucial as they have already shown interest in your products and services, making them more likely to convert.
• Using large target audiences can be beneficial due to Facebook's improved algorithms, which can identify potential converters without specific targeting parameters.
• Avoiding audience overlap ensures that you're truly reaching new audiences rather than repeatedly targeting the same individuals.
• Interest targeting on Facebook can be inaccurate, so it's often better to use look-alikes or demographic-based targeting options.
• For e-commerce businesses, retargeting users who add items to their cart but don't purchase can significantly increase sales.
• Interest targeting options require Facebook to guess user interests, which might not always align with actual buying intentions.
• Testing different audiences is essential, and excluding original audiences from new targeting options can provide more accurate results.
• A free five-part Facebook ad template is available for download, offering insights into successful ad strategies and design.

Questions & Answers

Q: What is the benefit of retargeting website visitors?

Retargeting website visitors is beneficial because these individuals have already shown interest in your products or services. By reminding them of what they viewed, you increase the likelihood of conversion, as they are more familiar with your offerings and might just need a nudge to make a purchase.

Q: Why should advertisers consider using large target audiences?

Large target audiences can be advantageous because Facebook's algorithms have improved significantly, allowing them to identify potential converters without the need for highly specific targeting. This approach can help discover new customer segments and optimize ad delivery for better performance.

Q: How can advertisers avoid audience overlap?

To avoid audience overlap, advertisers should exclude their original audience from new targeting options when testing different audiences. This ensures that the new campaign reaches genuinely new individuals, rather than repeatedly targeting the same people, which can lead to better insights and results.

Q: What are the limitations of interest targeting on Facebook?

Interest targeting on Facebook is limited by its reliance on inferred interests based on user activity, which may not accurately reflect actual interests or buying intentions. As a result, advertisers might target individuals who are not genuinely interested in their products, leading to less effective campaigns.

Q: How can e-commerce businesses benefit from retargeting Add to Carts?

E-commerce businesses can benefit from retargeting users who add items to their cart but don't complete the purchase. These users are likely interested but may have been distracted or undecided. By retargeting them, businesses can remind them of their interest and encourage them to finalize the purchase.

Q: What alternative targeting options are recommended over interest targeting?

Look-alike audiences and demographic-based targeting are recommended alternatives to interest targeting. These methods rely on more concrete data, such as user behavior and demographics, to identify potential customers, leading to more accurate targeting and effective ad campaigns.

Q: What is included in the free Facebook ad template?

The free Facebook ad template includes some of the best-performing ads created by the presenter, with detailed breakdowns of each ad's components, such as images, headlines, and copy. This resource provides insights into why certain elements work well, helping advertisers improve their own ad strategies.

Q: How can advertisers test new audiences effectively?

Advertisers can test new audiences effectively by excluding their original audience from the new targeting options. This approach ensures that the new campaign reaches different individuals, allowing for a more accurate assessment of the new audience's potential and the effectiveness of the targeting strategy.

Summary & Key Takeaways

• This video provides five key Facebook ad targeting tips to enhance campaign performance. It covers strategies like retargeting website visitors, using large audiences, and avoiding audience overlap. The advice aims to optimize ad reach and efficiency, particularly for e-commerce businesses.

• Interest targeting can be misleading, so alternatives like look-alikes or demographic-based targeting are recommended. The video emphasizes the importance of reaching genuinely new audiences by excluding previously targeted groups from new campaigns.

• A free Facebook ad template is available, offering detailed breakdowns of successful ad components. This resource aims to help advertisers improve their current Facebook ad strategies and achieve better results.