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How to Build Backlinks With Advanced Guest Blogging Tactics [9.3]

15.6K views
•
April 1, 2020
by
Ahrefs
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How to Build Backlinks With Advanced Guest Blogging Tactics [9.3]

TL;DR

Learn advanced strategies for effective guest blogging and content creation.

Transcript

Part #3. How to build links via guest blogging I'm about to teach you a few guest blogging tactics that someone might even call "advanced." But let's not forget about the very basics. The quality of your content always comes first. I actually think we should start calling it "the fundamental rule of content marketing." If your content is weak, even... Read More

Key Insights

  • High-quality content is essential for successful guest blogging; weak content undermines even the best strategies.
  • Finding blogs for guest posting can be streamlined using Content Explorer to identify relevant sites quickly.
  • The Splintering Technique involves breaking down comprehensive articles into smaller, focused guest posts.
  • The Perspective Technique allows for multiple articles on a single topic by changing the focus or audience.
  • Reaching out to blogs without 'Write for Us' pages can still lead to guest posting opportunities if the content is compelling.
  • Guest posting on low-DR blogs can be valuable if the blog is likely to grow or maintain relevance.
  • Building relationships through insightful comments on desired blogs can increase guest post acceptance chances.
  • Brainstorming multiple guest article ideas can be challenging, but advanced techniques can simplify the process.

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Questions & Answers

Q: How can one find blogs to guest post for efficiently?

Finding blogs for guest posting can be made efficient by using tools like Content Explorer. By entering relevant keywords, you can generate a list of potential blogs. Applying filters such as language and domain rating further refines the list, allowing you to identify suitable guest blogging opportunities quickly.

Q: What is the Splintering Technique in guest blogging?

The Splintering Technique involves taking a comprehensive article and breaking it down into smaller, focused guest posts. This method allows you to create multiple articles from a single piece of content, each targeting a specific aspect of the original topic, thus maximizing the content's reach and utility.

Q: Why might it be beneficial to guest blog on low-DR sites?

Guest blogging on low-DR sites can be beneficial because these sites may grow in popularity over time, potentially increasing the value of your backlinks. Additionally, writing for these sites can help build your portfolio and improve your skills, making you more appealing to higher-DR sites in the future.

Q: How can changing your perspective help in generating guest article ideas?

Changing your perspective allows you to create multiple articles on the same topic by shifting the focus or audience. For example, discussing the future of link building for different types of businesses or industries provides fresh angles and keeps the content relevant and engaging for diverse audiences.

Q: What should you do if a blog doesn't have a 'Write for Us' page?

If a blog lacks a 'Write for Us' page, you can still reach out with a compelling idea and high-quality writing. Blogs may accept guest posts even without advertising it, especially if the content aligns with their interests and standards, demonstrating the importance of proactive engagement and quality content.

Q: What role does commenting play in guest blogging?

Commenting on blogs can play a strategic role in guest blogging by helping you build relationships with blog owners. Insightful and relevant comments can capture their attention, increasing the likelihood of your guest post pitches being accepted, as you become a recognized and valued contributor in their community.

Q: How can you overcome the challenge of generating multiple guest article ideas?

Overcoming the challenge of generating multiple guest article ideas can be achieved by employing techniques like Splintering and Perspective. These methods allow you to create diverse content from a single topic, ensuring a steady flow of unique and engaging articles for guest posting opportunities.

Q: Why is high-quality content crucial in guest blogging?

High-quality content is crucial in guest blogging because it forms the foundation of successful outreach. Quality content attracts attention, builds credibility, and increases the likelihood of acceptance by reputable blogs. Without it, even the most sophisticated strategies will struggle to achieve desired results, making quality a non-negotiable aspect of content marketing.

Summary & Key Takeaways

  • Guest blogging requires high-quality content to be effective. Without it, even the most advanced strategies will fail. This video addresses two primary challenges: finding blogs to guest post for and generating ideas for guest articles.

  • Using Content Explorer can help quickly find a large list of potential guest blogging sites by filtering results based on language and domain rating, making the search process efficient and less cumbersome.

  • Two techniques, Splintering and Perspective, can help create multiple guest articles from a single topic. Splintering breaks down comprehensive articles, while Perspective shifts the focus to different audiences or aspects.


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