E1088: Building Zero Fasting, mastering consumer pricing & more with Big Sky Health CEO Mike Maser

TL;DR

Big Sky Health's fasting app, Zero, is gaining popularity as it helps users track their fasts and provides educational content on fasting. The app has seen significant growth, with over 850,000 people fasting concurrently. The recently launched paid version, Zero Plus, offers additional features including personalized fasting programs, in-depth content, and biometric correlations for a subscription fee of $9.99 per month or $69.99 per year.

Transcript

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Key Insights

• 💨 Fasting has gained popularity as a lifestyle choice for health and wellness, with Big Sky Health's Zero app leading the way in the fasting space.
• 😀 The success of the app can be attributed to its user-friendly interface, educational content, and ability to track fasts.
• 💨 Zero Plus, the recently launched paid version, offers additional features and personalized guidance to enhance the fasting experience.
• 🧑‍⚕️ Fasting has demonstrated potential health benefits, including improved glucose levels, weight loss, and even the reversal of type 2 diabetes.

Questions & Answers

Q: How did Mike Mazer discover fasting and its potential benefits?

Mike Mazer discovered fasting during his battle with lymphoma. He came across research by Dr. Walter Longo, who suggested that fasting could enhance the effectiveness of chemotherapy in cancer treatment. This led Mike to explore the benefits of fasting and eventually build the Zero app to help others incorporate fasting into their lives.

Q: What prompted the launch of Zero Plus and what additional features does it offer?

The launch of Zero Plus was driven by the need to provide more guidance and value to users of the app. The paid version offers personalized fasting programs, educational content curated by experts, and biometric correlations to help users understand the effects of fasting on their bodies. It aims to provide a deeper dive into fasting and enhance the fasting experience for users.

Q: How has fasting helped users manage health conditions like diabetes?

Thousands of users have reported reversing type 2 diabetes by incorporating fasting into their lifestyles. Fasting has been shown to help manage glucose levels, which is crucial for individuals with pre-diabetic or diabetic conditions. Although Zero is a consumer-grade app and not medical-grade, its users have experienced positive outcomes related to their diabetes management.

Q: How does Zero address the issue of willpower and discipline in fasting?

Zero aims to make fasting as easy as possible for users to adopt as a lifestyle. By providing guidance and structure, it helps users overcome decision fatigue and maintain discipline during fasting periods. The binary nature of fasting, where users simply don't eat in their designated fasting window, eliminates decision-making and makes fasting more manageable for individuals.

Summary & Key Takeaways

• Big Sky Health's Zero app is a fasting tracker that helps users monitor their fasts and offers educational content on fasting.

• The app has experienced a surge in popularity, with over 850,000 people fasting concurrently.

• Zero recently introduced a paid version, Zero Plus, which provides personalized fasting programs, in-depth content, and biometric correlations.

• The app has seen significant growth, with conversions rates of around 5%, and users have reported health benefits such as weight loss and improved glucose levels.