How to Build a Reputation When You've Just Started Your Business - Five Simple Steps

TL;DR

Learn how to establish image and credibility for your new business when you don't have any satisfied customers yet.

Transcript

Hi! Guess what time it is? You know, don't you? You tell me, what time is it? It's Q & A Tuesday!! Q: Today's question comes from Jillian and Jillian writes: "I just graduated from college in May and started my business two weeks ago." Congratulations! "I've plenty of education experience in what I consult on, specifically helping young people find... Read More

Key Insights

• 👋 Having a professional and clean website is essential for creating a good impression and establishing credibility for a new business.
• 📟 Highlighting your experience on your About page can help potential customers trust your expertise.
• 🐕‍🦺 Confidently and clearly communicating what you do will attract customers who are interested in your services.
• 🥶 Offering your services for free or at a discounted rate to a few clients in exchange for reviews can help establish credibility.
• 😑 Getting press coverage can add legitimacy to your business and attract more customers.
• 😮 Use logos from press coverage on your website's media page to impress potential customers.
• 😷 Encouraging community engagement by asking for additional strategies and comments can help gather more valuable insights.

Questions & Answers

Q: How can I establish image and credibility for my new business without any satisfied customers yet?

You can start by creating a professional website that is clean and simple. Use a professional email address instead of a casual one, and highlight your experience on your About page. Communicate what you do clearly and confidently, offer your services to a few clients for free or at a discounted rate in exchange for client reviews, and try to get press coverage for your unique business.

Q: Why is having a professional online presence important for starting a new business?

A clean and professional website gives potential customers a good impression of your business. It shows that you take your business seriously and are committed to delivering a professional experience. Additionally, having a professional email address further reinforces this image.

Q: How can I effectively communicate what I do to attract potential customers?

Clearly and confidently communicate what you do both on your website and when you meet people in person. Avoid sounding unsure or tentative about your abilities. By confidently and concisely explaining what you do, you will attract potential customers who are interested in your services.

Q: How can I get client reviews when I don't have any customers yet?

Offer your services for free or at a discounted rate to a few clients in exchange for real client reviews. You can reach out to your network or even cold pitch potential clients who may benefit from your services. It may require some hustle, but getting client reviews will help establish credibility for your business.

Summary & Key Takeaways

• Jillian, a recent college graduate who started her business two weeks ago, asks for advice on establishing image and credibility without customer reviews.

• Marie suggests five ways to get street cred from the beginning, including having a professional website, highlighting your experience, clearly communicating what you do, getting client reviews, and getting press coverage.

• Marie encourages viewers to share more strategies in the comments section and mentions the upcoming RHH LIVE event.