E970 Revel's Lisa Marrone builds communities for women 50+, shares inspiration, pricing, virality

TL;DR

Rebel is a community platform that connects women over 50, providing them with the tools to host and attend gatherings with like-minded individuals near them who share their interests.

Transcript

this weekend startups is brought to you by gain site px the all-in-one solution for product managers you worked hard on your product make sure your users actually use it with gain site P X's adoption driving tools and powerful analytics try gain site px for free today at gain site comm slash twist Squarespace turn your idea into a new website go to... Read More

Key Insights

• 💁‍♀️ Women over 50 form an underserved market, and there is a lack of communities and platforms that cater specifically to their needs and interests.
• 🧔‍♀️ Rebel's focus on providing opportunities for connection, socialization, and engagement for women over 50 fills a significant gap in the market.
• 💁‍♀️ The platform's success lies in its ability to create a sense of kinship and community among women in this age group, allowing them to form new friendships and engage in activities they enjoy.

Questions & Answers

Q: How does Rebel work?

Rebel allows women over 50 to join as members and browse and attend gatherings hosted by other women in their area. The gatherings are user-generated, and members can apply to become hosts and set up their own events.

Q: What is the business model for Rebel?

Rebel charges a monthly subscription fee to merchants to use their platform and also takes a transactional fee based on the amount of money retained as store credit. They also allow hosts to charge a fee for their events.

Q: How does Rebel ensure the safety of its members?

Rebel vets potential hosts and has a phone call with them to ensure that their event aligns with the community values. They also monitor the behavior of members and adjust the level of access and privileges based on their history.

Q: How does Rebel plan to scale its platform?

Rebel aims to utilize the organic growth observed in its current user base, where each member refers on average one friend. They also plan to leverage Facebook's advertising platform to target women over 50 who are an underserved market.

Summary & Key Takeaways

• Rebel is a community platform for women over 50, giving them the opportunity to connect with others who share their interests and stage events in their area.

• The idea for Rebel grew out of personal experiences and a recognition that there was a lack of community and connection available to women in this age group.

• The platform aims to address the loneliness and isolation that many women over 50 experience by providing them with a space to socialize, make friends, and engage in activities that interest them.