Ben Lerer: What's Next For Thrillist

TL;DR

Thrillist plans to expand into other verticals, potentially targeting women, and is considering acquiring brands that understand the female audience. They are also focusing on creating lifestyle content at Jack Threads and exploring opportunities in gadgets, electronics, travel, and fashion.

Transcript

so you seem to be hinting through lots of things that you're going to build other verticals yes we are going to build other verticals or we're going to buy other verticals so you guys started as sort of the daily candy for dudes are you now going to do the thrillist for girls this is a great question thrillist um you should call it something else o... Read More

Key Insights

• 🧔‍♀️ Thrillist is planning to expand into other verticals, potentially targeting women and exploring opportunities in gadgets, electronics, travel, and fashion.
• 🎯 The company acknowledges the need for expertise in targeting different audiences, considering potential mergers and acquisitions to find established brands.
• 😵 Cross-pollination between Jack Threads and Thrillist has been successful, with a significant portion of subscribers using both platforms.

Questions & Answers

Q: Are there plans for Thrillist to target women in the future?

While Thrillist is open to the idea of targeting women, they currently lack the confidence and understanding to effectively reach that audience. They are considering potential mergers and acquisitions to find brands that already have expertise in targeting women.

Q: How successful has the cross-pollination between Jack Threads and Thrillist been?

The cross-pollination between Jack Threads and Thrillist has been successful, with 30-40% of subscribers using both platforms. This has exceeded initial expectations and demonstrates the trust and loyalty that the audience has for both brands.

Q: What other verticals are Thrillist considering entering?

Thrillist is exploring opportunities in gadgets, electronics, travel, and fashion. They have identified a demand for coverage in these areas and believe they can leverage their existing audience to create successful ventures in these categories.

Q: How does Thrillist's audience differ from Jack Threads' audience?

Thrillist's audience tends to be slightly older and more focused on food and drink, while Jack Threads' audience is slightly younger and more fashion-oriented. However, there is still significant overlap between the two audiences.

Summary & Key Takeaways

• Thrillist is planning to build or acquire other verticals to expand its offerings beyond its current target audience of men.

• The company is considering opportunities to target women, but is cautious about their ability to understand and effectively communicate with that audience.

• A significant percentage of subscribers to Jack Threads and Thrillist are already cross-subscribers, indicating a successful cross-pollination of audiences.

• Thrillist is focusing on creating lifestyle content at Jack Threads and aiming to cover a wider range of topics beyond fashion.