Kevin Harrington's Current Market Trends - PODCAST - Family Offices & Family Office Club

TL;DR

Kevin Harrington discusses the decline of traditional TV viewership, the rise of new media platforms, and the success of utilizing influencers in marketing and equity crowdfunding.

Transcript

Hi there. I'm Kevin Harrington and I'm an original shark from the hit TV show shark tank. I also, uh, am a pioneer of the ASCE TV industry, uh, created ASCE TV, Inc. Uh, I owned ASCE tv.com. Um, basically for the last 40 years I've been involved in, in marketing many products, uh, all over the world, uh, from Tony little fitness, Jack Lene and the ... Read More

Key Insights

• 🫵 Traditional TV viewership is declining, with viewers shifting to platforms like Facebook, Instagram, and TikTok.
• 🎯 Leveraging digital marketing strategies, such as targeted advertising and influencer collaborations, can significantly impact the success of a product.
• 👻 Equity crowdfunding provides a valuable alternative for companies seeking capital and allows a wide range of investors to participate in promising ventures.
• 🎁 The legalized cannabis industry presents lucrative investment opportunities as more states embrace legalization and expand the number of dispensaries.
• 👶 Companies that capitalize on new media platforms, such as influencers and micro influencers, can experience significant growth and increased brand recognition.
• 🥡 CEOs need to adapt to the changing media landscape by taking advantage of digital marketing strategies and exploring unique opportunities for customer engagement.
• 🤨 The SEC's updated regulations on equity crowdfunding offer even more possibilities for raising capital, making it an attractive option for both companies and investors.

Questions & Answers

Q: What role did digital advertising and influencers play in the success of the peeps eyeglass cleaner?

Digital advertising on platforms like Facebook, Instagram, and YouTube, combined with the use of micro influencers, helped propel the peeps eyeglass cleaner to success. These platforms allowed for targeted advertising and leveraging the reach of influencers, which resulted in increased sales and recognition for the product.

Q: How can CEOs stay relevant and adapt to the changing media landscape?

CEOs need to pay attention to new media platforms like Facebook, Instagram, and TikTok, where viewership is shifting. They should focus on utilizing influencers, creating engaging content, and exploring unique marketing opportunities, such as customer-generated videos, to stay connected with the target audience.

Q: What is equity crowdfunding, and how can it benefit both companies and investors?

Equity crowdfunding, as exemplified by Republic, allows private companies to raise capital by offering shares to a large number of investors. This opens up investment opportunities to the masses and provides a powerful marketing tool for companies to engage and incentivize their customers. It offers a win-win situation, where companies can access funds and investors can participate in promising ventures.

Q: What are the opportunities in the legalized cannabis industry?

The legalized cannabis industry is projected to grow significantly, and as the eastern seaboard opens up to more dispensaries, there will be increased opportunities for investment. Companies like Can Entrepreneur offer various investment options, including dispensaries, vending machines, and artificial intelligence, presenting potential avenues for growth.

Summary & Key Takeaways

• Kevin Harrington shares his experience in the marketing industry and highlights the need for companies to adapt to new trends and requirements.

• He discusses the success story of the eyeglass cleaner product, peeps, and how digital advertising and influencers played a crucial role in its success.

• Harrington also talks about the benefits of equity crowdfunding, using Republic as an example, and the opportunities in the growing legalized cannabis industry.