What s cool about LA

TL;DR

The content discusses the evolving landscape of media and technology, highlighting the challenges faced by platforms like YouTube and the potential for new players like Yahoo and Twitter to become viable competitors.

Transcript

did and what's really cool about the LA space right now is a lot of these companies that are cool are media based um or e-commerce with a curation tint on it they're not pure technology they're utilizing technology for their companies but it's not a dirty word anymore and you know I could tell you if you looked at some of the established VCS in New... Read More

Key Insights

• 👾 Technology is being utilized by media-based and curated e-commerce companies in the LA space.
• 💪 YouTube's reliance on its algorithm puts it at a disadvantage against platforms that prioritize a strong catalog of media content.
• 🥺 Google's lack of support for content creators and disagreement on content value has led to dissatisfaction among advertisers and creators.
• ❓ YouTube's 45% revenue share is unsustainable for content creators.
• ❓ Yahoo and Twitter have the potential to become viable competitors to YouTube if they focus on promotion and undercutting YouTube's revenue share.
• 🔉 The changes made by Twitter to be more media-friendly indicate a potential shift toward curation and promotion.
• 🔉 The value and commitment of VCs in funding content for platforms like YouTube is a significant aspect of the evolving media landscape.

Questions & Answers

Q: Why do media-based companies face challenges when discussing their business with established VCs?

Media-based businesses are often seen as hit-driven and expensive, which creates uncertainty and hesitation among investors. Hiring people for manual work and the high cost of producing good content are also concerns.

Q: What advantage do platforms like Netflix and Hulu have over YouTube in the fight for viewers?

Netflix, Hulu, and other major platforms depend heavily on media content to attract viewers. They focus on building a strong catalog, which gives them an edge over YouTube's algorithm-based approach.

Q: Why is Google conflicted when it comes to supporting media companies on YouTube?

Google wants to cater to TV advertisers and revenue but has a fundamental disagreement with media companies about the value of their content. Google sees itself as an arms dealer, providing a platform for content creators but not actively promoting or supporting them.

Q: What issues do advertisers have with online video platforms like YouTube?

Major advertisers are frustrated that online video platforms are not fully supporting their content. Advertisers believe that online video platforms should get behind their content and contribute to its promotion and success.

Summary & Key Takeaways

• Many companies in the LA space are utilizing technology for their media-based or curated e-commerce businesses.

• YouTube is at a disadvantage in the fight against Netflix and Hulu because it wants its algorithm to pick winners, while the others focus on catalog and content.

• Google's disagreement with media companies about content value and lack of support for creators has led to dissatisfaction among advertisers and content creators.