Scaling Product Management | PAKCon 2020

TL;DR

Learn how Casabo, Italy's fastest-growing real estate scale-up, approached scaling their product organization and overcame common challenges in product management.

Transcript

hello everybody and welcome to our next session my name is natalia bulasinko and i'm head of design at project day i'm super excited to welcome our two amazing speakers and tamara barry and fausto maglia they are going to be sharing their approach to building a product organization that scales we have faust maglia he has been part of product teams ... Read More

Key Insights

• 👨‍💼 Validating business models through MVPs is crucial before scaling a product organization.
• 💗 Analyzing and benchmarking larger companies can provide insight into the ideal size and structure for a growing organization.
• 😵 Cross-functional teams and empowering them to make independent decisions are vital for maintaining alignment and preventing chaos.

Questions & Answers

Q: How did Casabo validate their business model before scaling their product organization?

Casabo initially used a minimal viable product (MVP) to test and validate their business model in the real estate industry.

Q: How did Casabo determine the ideal size of their product organization?

They used a top-down approach, benchmarking larger companies in their industry to analyze their organizational structure and size.

Q: Why did Casabo create cross-functional teams called squads?

Casabo recognized the need to split their teams into cross-functional squads to prevent communication issues and ensure that each team had all the necessary skills and information to achieve their goals.

Q: How did Casabo transition from a feature-focused approach to a more strategic focus?

They shifted from a push communication model, where stakeholders gave feature requests, to a pull communication model centered around broader initiatives, roadmaps, and vision.

Summary & Key Takeaways

• Casabo initially validated their business model through a minimum viable product (MVP) before transitioning to a tech-focused approach.

• They implemented a top-down approach to team growth by benchmarking and analyzing larger companies in their industry.

• To ensure alignment and avoid chaos, Casabo created cross-functional teams called squads and focused on empowering them to make their own decisions.