Earn Your Leisure's Backstory: How We Got Started

TL;DR

Two individuals with a background in education and finance started a program to teach financial literacy to children, which later evolved into a successful podcast and brand with a significant online following.

Transcript

you guys talk about Brands and you talk about Andre or even you know a brand I was able to have from the NBA how did you guys organically start your brand to you know now you have you know festivals and people following you all over the world 1.4 million subscribers yeah I mean that's actually crazy y'all got out yeah thank you appreciate it I mean... Read More

Key Insights

• 🍹 The founders started their brand by focusing on educating kids about financial literacy during the summer, later expanding to a podcast and brand with a significant online following.
• 🤩 Recording and sharing their classes online was a key turning point for their brand, allowing them to reach a wider audience and provide financial education in a relatable way.
• 👨‍💼 Social media platforms were recognized as a powerful tool for business growth, with the founders using it to build relationships, provide a platform for others, and establish themselves as experts in their field.
• 🎏 The founders prioritized cultivating relationships and providing value to others, which helped them gain opportunities and navigate different revenue streams.
• 🥅 Their journey highlights the importance of being adaptable and seizing opportunities, as their initial goal of becoming celebrity financial advisors evolved into creating a successful podcast and brand.
• 😫 Building a brand involves strategic planning, setting clear visions, and taking action towards achieving goals.
• 🖐️ Consistency played a crucial role in their success, as they maintained a regular podcast schedule and focused on creating valuable content for their audience.

Questions & Answers

Q: How did the founders start their brand organically and gain a large following?

The founders started by creating a program to teach financial literacy to kids during the summer. They recorded their classes and shared the content online, which led to the creation of their own platform and eventually a podcast. Their unique approach and relatable content helped them gain a large following.

Q: What was the inspiration behind recording the classrooms and sharing the content online?

The founders wanted to scale their program and reach more parents and students. They realized the potential of social media and the ability to reach a wide audience. By recording their classes and sharing the content online, they were able to provide financial education in a relatable and accessible way.

Q: How did the founders transition from a public access show to creating a successful podcast?

The founders recognized the power of cultivating relationships and providing a platform for others to share their stories. By starting a public access show, they were able to connect with top professionals in their field. This experience helped them sharpen their communication skills and learn how to conduct engaging interviews, which ultimately led them to start their podcast.

Q: How did the founders use social media as a business platform before influencer marketing became popular?

The founders saw the potential of social media as a marketing tool early on. They observed how an organic ad on a fashion blog could reach a large audience at a lower cost compared to traditional outlets. This realization motivated them to start their own fashion blog and later transitioned to creating content in the finance industry, ultimately growing their brand and online following.

Summary & Key Takeaways

• The founders, one a former financial advisor and the other a teacher, started a program to educate kids about financial literacy and college decisions during the summer.

• They decided to record their classes and share the content online, leading to the creation of their own platform and a show about finance.

• The success of the show and growing demand for more content led them to start a podcast and expand their brand.