#AskGaryVee Episode 136: The Business Model Behind #AskGaryVee

TL;DR

Gary Vee celebrates his father's birthday and answers questions from viewers on this episode of the #AskGaryVee Show.

Transcript

• On this episode, I bring the bucket. Leo and DeMayo. (hip hop music) You ask questions, and I answer them. This is the #AskGaryVee Show. Hey everybody. This is Gary Vay-ner-chuk and this is episode 136 of the #AskGaryVee show. I'm fired up. It is, like I said, mug mug, it is muggy as hell in New York City. I'm sweating right now, disgusted by the... Read More

Key Insights

• 🖐️ Gary Vee's parents have played a significant role in his life and career.
• 🎯 Paid targeting on social media platforms like Facebook can help ensure important content reaches as many fans as possible.
• 👨‍💼 The #AskGaryVee show's business model centers around building broad awareness and leveraging it for various opportunities.
• 💨 Social media platforms provide effective ways to target local residents for specific programs or campaigns.
• 😃 Dealing with small and big accounts requires different approaches and strategies.
• 💗 The attention people have for consuming content remains the same, while the number of content options has grown significantly.
• 📱 Mobile phones and the internet have become essential for our daily lives.

Questions & Answers

Q: Why would you spend money on a Facebook dark post when I already follow you and have notifications on?

Gary explains that targeting notifications can be tricky, so by targeting his fans on certain content, he ensures that important posts will reach as many people as possible.

Q: What is the business model behind the #AskGaryVee show?

Gary reveals that the show is primarily focused on building broad awareness and showcasing his depth and expertise, which leads to various business opportunities, such as public speaking engagements and book sales.

Q: How can we reach only local residents on social media for our county-specific recycling program?

Gary recommends using Facebook targeting to run localized ads within specific zip codes or radiuses, as well as utilizing Instagram and Twitter localized ads.

Q: What are the differences in dealing with small vs big accounts/clients?

Gary explains that small accounts often require more confidence-building and bravado, while big accounts often need to be guided away from wasting money and towards humility. Strategies vary depending on the size and nature of the accounts.

Summary & Key Takeaways

• Gary Vee celebrates his father's birthday and acknowledges the impact his parents have had on his life and career.

• He introduces his current assistant, DeMayo, and shares some personal updates.

• The show features questions from viewers about marketing strategies, reaching local residents on social media, and differences in dealing with small and big clients.