Bỏ đi những thành kiến - Aiden Nguyễn, CEO & Founder, ST.319 Entertainment | #HaveASip 22

TL;DR

Aiden Nguyễn discusses talent development and creativity in Vietnam's entertainment industry.

Transcript

Welcome back to 'Have A Sip'! This is the podcast where our guests can drink anything they want. The guests usually are the ones creating contents like writing books; our today guest is someone who create idols! - Took me all night to invent this introduction!

• Makes me feel like a MVP! - I'm just a normal art creator.
• Not normal at all. Hi ever... Read More

Key Insights

• Aiden Nguyễn emphasizes the importance of nurturing young talent in the entertainment industry, focusing on both artistic and personal development.
• He transitioned from leading a K-pop dance crew to founding ST.319 Entertainment, a company that scouts and trains young artists.
• Aiden's approach to creativity balances spontaneity with professionalism, ensuring that ideas are both imaginative and practical.
• He believes in the power of intuition during auditions, often selecting talents based on a strong personal connection.
• Aiden has adapted K-pop's training methods to suit Vietnamese audiences, focusing on creating relatable and empathetic art.
• He emphasizes the importance of timing in an artist's debut, using Amee's success as an example of seizing opportunities.
• Aiden aims to foster a sense of family within his company, ensuring that artists are not only talented but also ethical and influential.
• He acknowledges the challenges of monetizing creative products in Vietnam but remains optimistic about the industry's future growth.

Questions & Answers

Q: What inspired Aiden Nguyễn to transition from a dance crew leader to a talent developer?

Aiden Nguyễn transitioned from leading a K-pop dance crew to talent development because he discovered a passion for creativity and producing. Initially, his involvement with the dance crew was a hobby, but he realized his love for nurturing and developing talent, which led him to establish ST.319 Entertainment.

Q: How does Aiden Nguyễn balance creativity with professionalism?

Aiden Nguyễn balances creativity with professionalism by ensuring that while ideas can be spontaneous and imaginative, they must also be realistic and feasible. He believes in maintaining a balance between letting imagination run wild and being pragmatic when turning ideas into tangible products.

Q: What is Aiden's approach to talent scouting and development?

Aiden's approach to talent scouting involves a strong reliance on intuition, often selecting talents based on a personal connection. He believes in nurturing young talents by focusing on their strengths and turning weaknesses into unique features, providing them with the necessary training and preparation for a successful debut.

Q: How does Aiden adapt K-pop training methods for the Vietnamese market?

Aiden adapts K-pop training methods by modifying the release process to suit Vietnamese audiences. He emphasizes the importance of creating relatable and empathetic art, balancing modern styles with elements that resonate with local culture and audience preferences.

Q: What role does timing play in the success of an artist's debut, according to Aiden?

According to Aiden, timing is crucial in an artist's debut. He values the right moment to launch an artist, as demonstrated by Amee's success. Recognizing an opportunity and acting swiftly can significantly impact an artist's initial reception and long-term career trajectory.

Q: How does Aiden foster a sense of family within ST.319 Entertainment?

Aiden fosters a sense of family within ST.319 Entertainment by creating a supportive and ethical environment. He emphasizes open communication, personal development, and ethical behavior, ensuring that artists feel like part of a family rather than just employees, which helps them reach their full potential.

Q: What challenges does Aiden face in monetizing creative products in Vietnam?

Aiden faces challenges in monetizing creative products due to the industry's reliance on side jobs like advertisements for income. Despite this, he remains optimistic about the industry's growth and believes that improving product quality will encourage audiences to financially support artists.

Q: What is Aiden's vision for the future of Vietnam's entertainment industry?

Aiden envisions a more civilized and supportive music industry in Vietnam, where audiences appreciate and financially support high-quality creative products. He believes in collaborative efforts to improve the industry and is optimistic about the positive changes he observes, such as increased concert attendance and digital music sales.

Summary & Key Takeaways

• Aiden Nguyễn, CEO of ST.319 Entertainment, shares his journey from leading a K-pop dance crew to founding a company focused on developing young talents. He emphasizes the importance of balancing creativity with professionalism and the need for intuition in talent scouting.

• Aiden discusses the challenges and rewards of nurturing young artists like Amee, highlighting the significance of timing and intuition in their success. He adapts K-pop training methods to fit the Vietnamese market, aiming to create relatable and empathetic art.

• Despite challenges in monetizing creative products, Aiden remains optimistic about the future of Vietnam's entertainment industry. He fosters a family-like environment at ST.319, focusing on ethical and influential artist development.