Carrie Whitehead, Designing for Retail, WarmGun 2013

TL;DR

Zappos Labs aims to improve the overwhelming and frustrating online shopping experience by creating a simple and curated platform called Glance.

Transcript

uh please welcome carrie whitehead on stage how are you guys doing you guys are like oh it's beer 30. let's move on well i would go tony robbins on you guys when i'm not that good this is why they put a woman in developer session we're going to talk shopping and you know we've heard a lot in design and development today but i'm all about fashion an... Read More

Key Insights

• 🛍️ Creating a curated and simplified shopping platform can help customers overcome the overwhelming experience of online shopping.
• 😀 Feedback from real customers is crucial for developing and refining an e-commerce product.
• 👤 Prioritizing simplicity and removing unnecessary features can enhance the user experience and engagement.
• 🥺 A collaborative team working closely together can lead to a shared vision and informed decision-making.
• 👤 Understanding the context in which users access a product helps tailor the user experience accordingly.
• ❓ Monitoring data and gathering customer feedback are valuable in measuring product success.
• 🥺 Engaging customers through feedback mechanisms and usability testing leads to continuous improvement.

Questions & Answers

Q: How did Zappos Labs come up with the idea for Glance?

The idea for Glance was born from a customer's overwhelming experience of shopping online for a unique and good-fitting dress. Zappos Labs wanted to solve this problem by curating personalized options.

Q: How did Zappos Labs gather feedback during Glance's development?

Zappos Labs utilized various methods to gather feedback during Glance's development, including beta testers, Zappos employees, and friends and family. They wanted to ensure that the product was simple, meaningful, and engaging based on user feedback.

Q: How did Zappos Labs prioritize simplicity in Glance's design?

The team constantly asked themselves if each feature was necessary and if it added complexity. They focused on the product itself and ensured that nothing would get in the way of the user's browsing and purchasing experience.

Q: How did Zappos Labs ensure a seamless experience across different devices?

Zappos Labs considered how customers would access Glance on various devices (phones, laptops, tablets) and aimed to provide a great user experience in all situations. The responsive design allowed users to have a consistent experience regardless of how they accessed Glance.

Summary & Key Takeaways

• Zappos Labs, a team in San Francisco, focuses on retail experiments to inspire the future of Zappos and improve the online shopping experience.

• They launched a new product called Glance, aiming to simplify and curate the shopping process based on customer preferences.

• By prioritizing simplicity and usability, Glance aims to provide an engaging and meaningful shopping experience.