I had a wild day, you? Turning negatives into positives! [1/7/09]

TL;DR

Gary Vaynerchuk addresses a hacking incident on his website and demonstrates how negatives can be turned into positives by being honest, transparent, and engaging with the community.

Transcript

hey everybody it's Gary vaynerchuk on garyvaynerchuk.com bear with me this is going to be the greatest garyvaynerchuk.com video ever made I actually even almost made a PowerPoint presentation and for a lot of you that know I've keynoted 30 40 conferences I've never given a PowerPoint presentation so I'm a little excited M you saw me make it I did i... Read More

Key Insights

• 🤗 Being open, honest, and authentic in addressing a negative situation can garner positive feedback and support from the community.
• 🏛️ Platforms like Seesmic and Twitter provide powerful tools for engaging with the community, building personal branding, and seeking help.
• 🥡 Negative events can be turned into positives by taking ownership, being transparent, and actively participating in the conversation.
• 💱 The concept of "woy" (social equity) and bartering is gaining importance in the changing world, where cash may not always be the preferred currency.
• 👯 Twitter serves as a powerful community-building tool, enabling people to come together for causes and support one another.
• 🛀 The incident helped generate traffic for Wine Library TV, showing how negatives can have unexpected positive outcomes.
• 😊 Transparency and taking control of negativity are key in managing PR incidents effectively.

Questions & Answers

Q: How did Gary Vaynerchuk handle the hacking incident on his website?

Gary Vaynerchuk took immediate action by addressing the situation openly and honestly through a video comment on TechCrunch. He believes in being real and authentic rather than waiting for PR professionals.

Q: What role does Seesmic play in this situation?

Seesmic allows users to leave video comments, and Gary Vaynerchuk leverages this feature to engage with the TechCrunch community. He believes that active participation on platforms like Seesmic helps to build personal branding and relationships.

Q: How did the community respond to Gary's video comment?

Many people responded positively to Gary's video comment and praised him for his honesty, humility, and genuine approach. They commended it as one of the best responses to a hacking incident ever.

Q: How did Gary Vaynerchuk seek help from the community?

Gary reached out to the community through Twitter, specifically asking for a Rails coder to help upgrade Cork and offering an exchange for their services. He received multiple responses from people willing to assist.

Summary & Key Takeaways

• Gary Vaynerchuk's website, cork, was hacked and he addresses the issue by being open and authentic.

• TechCrunch writes about the incident, bringing more attention to it, and people start commenting and responding.

• Gary uses Seesmic, a video commenting platform, to address the situation, receives positive feedback, and seeks help from the community through Twitter.