The WORST way to get SMMA meetings (AVOID)

TL;DR

Paying for features in magazines and news outlets is a waste of time and money as it creates false authority and doesn't add value to client acquisition.

Transcript

I hope you're well and I welcome you today we're going to talk about something it's going to piss a few people off if it pisses you off I don't care a bit of a bold move but let's get into it so my name is Charlie and I do a couple of things to do with business I run a seven figure marks or actually no I don't run a seven figure marketing agency I ... Read More

Key Insights

• 🤑 Paying for features in magazines and news outlets is a common practice in the business industry, but it is seen as a waste of time and money by the speaker.
• 😨 Clients do not value these features as much as the speaker argues they do not care about the authority gained from being featured in magazines or news outlets.
• 👍 Competence and delivering results are more important in acquiring clients than relying on paid features to prove credibility.
• 🥺 Purchasing features creates false authority and high expectations that may not be met, leading to potential dissatisfaction with the service or product.
• 🏛️ The speaker believes it is better to focus on building a compelling offer and exceeding client expectations through competence rather than relying on paid features.
• 🫨 The practice of paying for features can be seen as narcissistic and akin to catfishing in the business industry, as it creates false impressions and lacks transparency.
• 🫥 The speaker emphasizes the importance of providing value to clients and focusing on acquisition channels that add direct value to the bottom line of the business.

Questions & Answers

Q: Why does Charlie believe paying for features in magazines and news outlets is a waste of time and money?

Charlie argues that clients do not care about these features and that there are more effective ways to acquire clients. Paying for such features creates false authority and does not add value to client acquisition.

Q: What does Charlie consider to be a better strategy for proving competence?

Charlie believes that proving competence should be based on actual results and delivering value to clients rather than relying on paid features in magazines or news outlets.

Q: What is the main problem with paying for features in magazines and news outlets, according to Charlie?

Charlie argues that paying for features creates false authority, as clients may have high expectations based on these features but may find out that they were purchased rather than earned.

Q: Why does Charlie believe that paying for features is dishonest?

Charlie believes that paying for features in magazines and news outlets is dishonest because it gives a false impression of authority earned through competence when it is actually a result of purchasing the feature.

Summary & Key Takeaways

• The speaker, Charlie, discusses the issue of people paying to get featured in magazines and news outlets, stating it is a common practice but believes it to be a bad business strategy.

• He argues that clients do not care about these features and that there are better ways to acquire clients.

• Charlie emphasizes the importance of earning authority through competence rather than buying it.