How to Use Native Ad Platforms for Audience Building

TL;DR

To effectively build audiences on platforms like Pinterest and YouTube, utilize their native ad platforms instead of relying on Facebook dark posts. Gary Vee emphasizes that focusing on a long-term vision and engaging with audiences who are already interested will yield better results in marketing efforts.

Transcript

(hip hop instrumentals) - Hey everybody. Welcome to the first #AskGaryVee. I think it's the first one, but I actually do think I tried to do this once before. I feel like I've got the team now in place to actually do this more often. Here we go. (hip hop instrumental beats) Joe, you know, the long tail just moving the goal post is an interesting ki... Read More

Key Insights

• 🍉 Having a long-term vision helps in making better short-term decisions and reduces stress.
• 🍗 Focus on the audience that is already receptive to your message instead of trying to convert non-believers.
• 🫠 Use the native ad platforms on social media platforms for more effective audience-building.

Questions & Answers

Q: How does having a long-term vision help in making better decisions in the short term?

According to Gary Vee, having a big picture in mind allows you to focus on important moves and reduces stress on small day-to-day tasks, thus making you more effective in the short term.

Q: Should I try to convert people who are not interested in my product or idea?

Gary Vee advises against wasting energy on trying to convince people who are not ready to buy into your idea. Instead, focus on the audience that has already bought in and is receptive to your message.

Q: What is the most effective way to build an audience on platforms like YouTube and Pinterest?

Gary Vee suggests using the native ad platforms within these platforms, as they offer more targeted and efficient ways to reach your desired audience.

Q: How can non-profit organizations succeed in social media?

Gary Vee believes that non-profits should focus on creating compelling content, engaging with their audience, and putting in the effort to be transparent and open in their communication. He advises against relying on guilt or entitlement and suggests adopting a more appreciative approach.

Summary & Key Takeaways

• Gary Vee believes that having a long-term vision helps him focus on important decisions and reduces stress in the short term.

• He advises against wasting time trying to convert people who are not already interested in a product or idea.

• For building audiences on platforms like Pinterest and YouTube, Gary recommends using their native ad platforms instead of relying solely on Facebook dark posts.