BEST CONTENT CREATION STRATEGY OF 2019

TL;DR

Learn how to create a continuous stream of content by repurposing and repackaging your pillar content across multiple platforms.

Transcript

The content creation game has changed. So how do you make content that actually gets engagement, gets you seen, and how do you make content for months at a time? We're diving into all of that today. Here's the deal. I have been creating content for a very long time, and I feel like at this point I've mastered the art of creating more content by doi... Read More

Key Insights

• 👻 Repurposing and repackaging pillar content allows you to reach a wider audience across multiple platforms.
• 🆘 Choosing a platform where you thrive the most helps in creating pillar content.
• 💬 Paying attention to audience feedback and comments helps in generating microcontent based on what resonates the most.
• ⚾ Transcribing content and creating quotables and graphics based on popular segments can be effective in creating engaging content for other platforms.
• ❓ Batch content creation in advance to maintain consistency and flexibility.
• 🎮 Repurposing speaking engagements and popular videos into micro videos can further expand your content library.
• 👶 Repurposing and repackaging content saves time and effort compared to creating entirely new content for each platform.

Questions & Answers

Q: How can I create more content without feeling overwhelmed?

Creating pillar content that aligns with your strengths and repurposing it across different platforms allows you to create more content without feeling overwhelmed. By leveraging existing content, you can reach a wider audience.

Q: How can I repurpose my YouTube videos for Instagram?

One way to repurpose YouTube videos for Instagram is by creating mini teasers and Insta Stories using excerpts from the original video. This way, you can engage with your Instagram audience while driving traffic to your YouTube channel.

Q: What is the benefit of repackaging content for different platforms?

Repackaging content in different formats ensures that it is optimized for each platform's requirements and preferences. By doing so, you can increase visibility, engagement, and reach across various platforms.

Q: How can I stay consistent with content creation?

Batching content creation well in advance is a powerful strategy for maintaining consistency. By having a backlog of content, you can ensure a consistent flow of content even during busy periods.

Summary & Key Takeaways

• By focusing on your strengths and creating pillar content in the form of video, audio, written, or image-based content, you can create a foundation for repurposing and repackaging.

• Repurposing and repackaging your pillar content allows you to create teaser videos for Instagram, Insta Stories, IGTV episodes, Facebook videos, Twitter graphics, and podcast episodes.

• The key to successful repurposing is creating content well in advance, batch content creation, and pay attention to audience feedback to create additional microcontent.