Brian Solis on CreativeLive | Chase Jarvis LIVE | ChaseJarvis

TL;DR

Brian Soless, a digital anthropologist and author of "WTF: What's the Future of Business" and "X," discusses the importance of experience design in business and how companies need to create experiences for their customers rather than just products.

Transcript

hey everybody how's it going I'm Chase Jarvis welcome to creative live and specifically our series called 30 days of Genius in this series I'm talking to the top creatives entrepreneurs thinkers and I'm extracting all kinds of value from their brain and sharing it with you actionable insights that help you live a better career Hobby and life um if ... Read More

Key Insights

• 🙈 Innovation rarely starts with a technology-first approach; it stems from seeing things differently.
• 👨‍💼 Businesses need to question legacy management infrastructures and adapt to changing technologies and customer expectations.
• 🎢 VR and AR are becoming mainstream and will transform industries, like gaming and roller coasters.
• 🌍 Lifelong learning is crucial in a rapidly changing world, and education systems need to be redesigned to keep up.
• 😨 Overcoming fear is necessary to challenge convention and create something different.
• 👨‍💼 Experience design should be applied to every touchpoint in a business to create a consistent and exceptional experience.
• 🥺 Looking outside one's industry for inspiration can lead to breakthrough innovations.

Questions & Answers

Q: What is the impact of technology on customer behavior?

Technology is rewiring customers' brains, making them expect things to be delivered instantly and personalized to their needs. Businesses must design experiences that cater to these expectations to stay relevant.

Q: How can businesses create experiences for their customers?

Businesses need to understand their customers' aspirations, pain points, and desires. By taking a holistic approach and designing every touchpoint to create a great experience, businesses can differentiate themselves and create loyal customers.

Q: How does experience design relate to innovation?

Experience design requires thinking outside the box and challenging convention. By looking at industries outside of their own and being inspired by those breaking the rules, companies can innovate and transform their industries.

Q: How can freelancers and entrepreneurs apply the principles of experience design?

They should identify the friction points in their customers' journey and find ways to make the experience exceptional. By understanding their customers, creating purposeful designs, and differentiating themselves, they can stand out and create loyal customers.

Summary & Key Takeaways

• Customers are changing due to the impact of technology, and businesses need to recognize that they want experiences rather than just products.

• Traditional ways of supporting products no longer work; businesses need to create experiences where the customer is at the center of the universe.

• Companies like Uber and Airbnb have disrupted industries by focusing on experience design and understanding the changing needs and expectations of customers.