Deliciously Ella with Friends | Ella Mills | Talks at Google

TL;DR

Ella Mills shares her journey of how she accidentally started the blog "Deliciously Ella" to cope with her illness, and how it grew into a successful business.

Transcript

[MUSIC PLAYING] SPEAKER 1: Thank you so much for all coming today. I thoroughly enjoy hosting these few talks, but I must admit today is definitely one of my highlights. I've been following "Deliciously Ella" for some time, and really looking forward to hearing her story. Ladies and gentlemen, Ella Mills. [APPLAUSE] Thank you for coming in today. C... Read More

Key Insights

• 😋 Ella Mills started her blog "Deliciously Ella" as a way to cope with her chronic illness and share her journey of using food to manage her health.
• 😅 The success of "Deliciously Ella" can be attributed to providing simple and delicious recipes that make healthy eating more accessible and enjoyable.
• 😀 Ella's journey from blogger to entrepreneur involved expanding the brand through recipe apps, cookbooks, deli sites, and product lines.

Questions & Answers

Q: How did Ella come up with the name "Deliciously Ella" for her blog?

Ella chose the name based on her lack of knowledge about healthy food and cooking. She thought the food would be delicious, and "Deliciously Ella" was born, with no clever origin story behind it.

Q: How did Ella's personal health journey influence her blog and business?

Ella's struggle with her illness and subsequent research on managing health through food and lifestyle changes inspired her to share her experiences and recipes on the blog. This ultimately led to the growth and expansion of the "Deliciously Ella" brand.

Q: How did Ella transition from a blog to a business?

Ella's blog gained popularity and soon expanded to a recipe app, bestselling books, and deli sites. She also launched a line of products, starting with energy balls, which were inspired by one of her popular blog recipes.

Q: How did Ella manage the rapid growth of her business and her role as a leader?

Ella credits her business partner, Matt, for helping manage the growing business. They divided their responsibilities based on their strengths, with Ella focusing on the creative and brand side while Matt handled business development. They also hired experts in areas where they lacked experience to help guide the business forward.

Summary & Key Takeaways

• Ella Mills started the blog "Deliciously Ella" after being diagnosed with a chronic illness and finding inspiration in others who managed their health through diet and lifestyle changes.

• She began experimenting in the kitchen, learning to cook and sharing her creations through the blog and social media.

• The blog grew in popularity, leading to a recipe app, bestselling cookbooks, deli sites, and a line of products.