#AskGaryVee Episode 65: Breweries, Books, & Super Bowl Predictions

TL;DR

Gary Vaynerchuk offers advice on how to succeed in the microbrewery industry, emphasizing the importance of local marketing and social media platforms like Instagram.

Transcript

• On this episode, I talk about if I'm (beep) happy, ten-year-old reading, and beer. (hip-hop music) You ask questions, and I answer them. This is the #AskGaryVee Show. - [DRock] Whenever you're ready. - I'm just kidding. I'm ready DRock. (people laughing off-screen) What's up, everybody? This is Gary Vay-ner-chuk and you're watching the #AskGaryVe... Read More

Key Insights

• 👨‍💼 Building relationships with local businesses is crucial for a successful microbrewery.
• 🥶 Instagram and Facebook are valuable marketing platforms for targeting the 21-30-year-old demographic.
• 😚 Choosing the right distributor is essential to avoid getting lost among larger beer brands.
• 🆘 Starting with local distribution and expanding strategically can help generate hype and success for a microbrewery.
• ❓ Overthinking content creation can hinder success, and it's important to focus on the substance rather than the aesthetics.
• 💯 Encouraging people to try new things and break boundaries is a core principle of Gary's approach to business and life.
• 😀 Gary acknowledges his overall happiness but jokes that seeing beautiful selfie shots from fans will make him even happier.

Questions & Answers

Q: If I were to start a microbrewery, how should I prioritize my marketing efforts?

Gary recommends focusing on local marketing efforts, such as building relationships with local businesses and using social media platforms like Instagram and Facebook to reach the target audience.

Q: How important is it for a microbrewery to establish a strong online presence?

Gary emphasizes the importance of leveraging social media platforms like Instagram to reach the younger demographic. He also suggests using Facebook dark post ads to drive traffic to the Instagram page.

Q: How should I select a distributor for my microbrewery?

Gary advises choosing a smaller distributor to avoid getting lost in a larger distributor's warehouse. He also suggests building strong relationships with the sales team of the selected distributor.

Q: Should I focus on local or national distribution for my microbrewery?

Gary recommends starting with local distribution and then expanding to a few strategic markets. This allows the microbrewery to establish credibility and generate hype before expanding further.

Summary & Key Takeaways

• Gary suggests focusing on building relationships with local businesses to create partnerships and create a strong local presence for the microbrewery.

• He recommends leveraging Instagram and Facebook dark post ads to reach the 21-30-year-old demographic that is active on those platforms.

• Gary advises selecting 2-3 strategic markets to distribute the beer and building strong relationships with smaller distributors to avoid getting lost in larger distributors.