ep 22 – Marketing web3: Audience, Community, More

TL;DR

Web3 marketing is a unique approach that focuses on building communities and engaging with the audience in a decentralized manner. It requires a deep understanding of the product, target audience, and the ability to adapt marketing strategies based on the project's phase.

Transcript

welcome to web3 with Asics and z a show about building the next generation of the internet from the team at Asics and Z crypto that includes me your host Donald Jackson this show is for anyone whether entrepreneur developer business leader policy maker creator gamer or marketer and today's episode is actually all about marketing relevant not just t... Read More

Key Insights

• 👥 Web3 marketing is about building communities, engaging users, and aligning incentives among team members, investors, and users.
• 🎯 The role of a marketer in web3 includes understanding the product, target audience, and different marketing functions.
• 🏛️ Early-stage web3 projects should focus on community building, leveraging organic growth, and marketing through channels where the target audience resides.
• 📈 Metrics in web3 marketing should include both quantitative and qualitative measures, focusing on community size, engagement, and impact.

Questions & Answers

Q: What is the role of community marketing in web3?

Community marketing is essential in web3 as it involves nurturing and engaging with the audience, building trust and loyalty, and leveraging their contributions to grow the project. It is a two-way conversation that allows for feedback, collaboration, and a sense of ownership among community members.

Q: How do you navigate the decentralized nature of web3 marketing and handle the lack of control over spokespersons?

In a decentralized community, it is crucial to set a standard tone and behavior for community members. While anyone can be a spokesperson, guidelines and standards should be established to ensure quality and align with the project's values. Adjudicating and managing behaviors within the community is a continuous process of engagement and feedback.

Q: What metrics should web3 marketers focus on?

Web3 metrics can include community size, engagement levels, user activity, brand sentiment, and project-specific indicators such as total value locked or market volume. However, it's also important to balance quantitative metrics with qualitative ones, such as community sentiment and the impact of marketing efforts on user engagement and product adoption.

Q: How can startups approach marketing in the early stages of a web3 project?

In the early stages, startups should hire a versatile marketer who understands the product, target audience, and different marketing functions. They should also consider working with external consultants or agencies to manage intermittent marketing needs and leverage their expertise and resources. As the project grows, hiring more specialized team members and investing in permanent functions becomes crucial.

Summary & Key Takeaways

• Web3 marketing is more than just promoting a product; it involves matching a project or product with the right audience and finding the right channels to reach them.

• Building a community is crucial in web3 marketing, as it allows for a two-way conversation and fosters engagement and loyalty among users.

• Effective web3 marketing involves understanding the phases of a project, progressive decentralization, and empowering the community to contribute to growth.

• Metrics in web3 marketing can include community size, engagement, brand perception, user activity, and project-specific indicators such as total value locked or market volume.