Watch Me Design a Fashion Collection 2 Ep 3: Color Stories & Customer Profiles

TL;DR

The designer discusses her process of creating a color story for her fashion collection, initially considering an all-white theme but ultimately deciding on a bright pastel palette with grounding neutrals.

Transcript

hey hey party people welcome to watch me design a fashion collection season two episode three if you want to watch season one I'll drop a link in the description box below today we're going to be putting together a color story and listen to me about it carefully I'm a very organized person so you saw my box of markers that are organized by color an... Read More

Key Insights

• 👻 The designer's color selection process involves organizing markers and color cards by color and medium, allowing for efficient brainstorming.
• 😐 The decision to move away from an all-white collection was driven by the desire to provide a more educational experience and offer grounding neutrals for customers.
• 🛟 Christopher John Rogers' color stories served as inspiration for the designer's pastel palette, aiming for a cohesive yet playful collection.
• 😐 The colors showcased on the runway may differ from what is sold in stores, with wearable neutrals being popular among customers.
• ❓ The designer's customer profile includes a younger demographic with a more adventurous and playful attitude towards fashion.
• 🛄 The collection aims to create a preposterous and over-the-top vibe, similar to what would be expected at a Met Gala with a theme of "Preposterous."
• 😩 The color story reflects the customer's desire to stand out and wear unique, attention-grabbing pieces.

Questions & Answers

Q: How does the designer begin selecting colors for her collection?

The designer organizes her markers and color cards by color and medium, allowing her to easily choose colors that she may be interested in adding into her color story.

Q: Why did the designer decide against an all-white collection?

While the designer admired the all-white look, she wanted to create a more educational experience for her audience and showcase the process of putting together a color story. She also recognized the importance of offering grounding neutrals and wanted to provide options for her customers.

Q: What inspired the designer's decision to use pastels?

The designer was inspired by Christopher John Rogers' color stories, which often feature bright pastels mixed with grounding neutrals. She wanted to create a cohesive yet playful collection, drawing inspiration from Rogers' ability to balance a wide range of colors within a specific tone story.

Q: How does the designer's color story reflect her customer profile?

The designer's customer profile skews younger, with customers who have a more adventurous and playful attitude towards their wardrobe. The bright pastel palette and playful elements in the collection align with the customer's desire to stand out and wear unique, attention-grabbing pieces.

Summary & Key Takeaways

• The designer organizes her markers and color cards by color and medium, allowing her to easily brainstorm and choose colors for her collection.

• She initially wanted an all-white color story but decided to create a more educational experience by opting for pastels inspired by Christopher John Rogers' rainbow color stories.

• She explains that the colors showcased on the runway may differ from what is sold in stores, often including wearable neutrals like black and gray.