Ep. 19: Braden Pollock - Premium Domains & Why All Attorneys Should Invest in Pay-Per-Lead | Summary and Q&A

TL;DR

Braden, a domain investor and founder of legal brand marketing, shares his journey as an entrepreneur and the success of his lead generation company.

Key Insights

• 🥺 Trustworthy lead generation companies vet their sources and ensure the quality of their leads.
• 📛 Premium domain names can strengthen a brand's image and provide a memorable online presence.
• 🥺 Combining multiple marketing strategies, such as SEO and lead generation, can lead to greater success for personal injury attorneys.
• 😤 Having a qualified team in place allows entrepreneurs to focus on high-value activities and scale their businesses.

Transcript

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Questions & Answers

Q: How did Braden first become an entrepreneur?

Braden has always had an entrepreneurial spirit and couldn't see himself working for someone else. He knew from a young age that he wanted to own his own businesses.

Q: How did Braden get started investing in premium domain names?

Braden's domain investing journey began when he started building websites for clients and realized the potential in reselling domain names. He stumbled upon a market for premium legal domain names and began acquiring them.

Q: How do premium domain names influence branding and SEO?

Premium domain names, particularly one-word dictionary word .com names, can have a significant impact on branding. These names are memorable and carry prestige. From an SEO standpoint, while Google has cracked down on the benefit of exact match domains, premium domain names still hold value due to their memorability and user recognition.

Q: How does legal brand marketing help attorneys with lead generation?

Legal brand marketing provides attorneys with qualified and vetted leads in their specific practice areas and geographical locations. The company ensures the quality of the leads and accepts disputes if a lead is considered bad. They also offer territory exclusivity options for attorneys.

Summary & Key Takeaways

• Braden became an entrepreneur because he had a strong drive to own his own businesses and didn't see himself working for others.

• He stumbled upon domain investing when he started building websites for clients and realized the potential in reselling domain names.

• Legal brand marketing, Braden's lead generation company, helps attorneys grow their firms by providing qualified leads in various practice areas.