Stakeholder Engagement: Five-step Process | Summary and Q&A

TL;DR

Engaging with stakeholders is key to project success, as they have a direct impact on the project's outcome and process.

Key Insights

• 🖐️ Stakeholders play a crucial role in project success as they have the power to influence outcomes and processes.
• 🍉 The term "stakeholder engagement" is preferred over "stakeholder management" as it recognizes the importance of collaboration and respectful communication.
• 🌱 The stakeholder engagement process involves identifying stakeholders, analyzing resources, creating a plan, taking action, and continually reviewing and adapting the approach.
• 🏍️ Cycling back and constantly reassessing the engagement process is necessary to address communication gaps and opinions, ensuring project success.
• 🪡 Engagement with stakeholders should be persistent and proactive, aiming to address their needs and concerns throughout the project.
• 💁 Successful stakeholder engagement requires understanding stakeholder objectives, forming a well-structured plan, and actively involving stakeholders in decision-making.
• 📽️ Stakeholder analysis helps project managers assess the level of influence and interest stakeholders have in the project.

Transcript

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Questions & Answers

Q: Who are stakeholders in a project?

Stakeholders are individuals or groups who have any interest in the project and can influence its outcome or be affected by it. They can include sponsors, clients, team members, suppliers, and the community.

Q: Why is stakeholder engagement important?

Stakeholder engagement is vital because stakeholders ultimately determine the success or failure of a project. By actively involving them in the project conversation and addressing their concerns, project managers can increase the likelihood of project success.

Q: What is the difference between stakeholder management and stakeholder engagement?

Stakeholder management focuses on the idea of controlling or manipulating stakeholders, which can be seen as disrespectful. Stakeholder engagement, on the other hand, emphasizes the need to engage stakeholders in meaningful conversations and collaboration throughout the project.

Q: What are the five stages of the stakeholder engagement process?

The five stages are: 1) Identifying stakeholders and objectives, 2) Analyzing stakeholders and available resources, 3) Creating a stakeholder engagement plan and communication strategy, 4) Implementing the plan and actively listening to stakeholders, and 5) Continuously reviewing and adapting the engagement process based on learnings.

Summary & Key Takeaways

• Stakeholders are individuals or groups who have an interest in a project and can affect or be affected by its outcome or process.

• Stakeholder engagement is a crucial activity for project managers, as it involves actively involving stakeholders in the project conversation.

• The stakeholder engagement process consists of identifying stakeholders, analyzing resources, creating a plan, taking action, and continually reviewing and adapting the engagement approach.