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Insight: Ideas for Change -Social Business - Muhammad Yunus

82.8K views
•
August 2, 2012
by
World Economic Forum
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Insight: Ideas for Change -Social Business - Muhammad Yunus

TL;DR

Professor Muhammad Yunus discusses the need for a new business structure focused on solving social problems rather than solely making money.

Transcript

I'd like to welcome everyone here to this session an idea and insight with Professor mhammad Eunice my name is Rona F ruhar I'm the assistant managing editor of Time magazine in charge of business and economics and it's a real pleasure and honor to be here with professor yunice today who I've interviewed before um and I know what a wonderful speake... Read More

Key Insights

  • ❓ The current economic system is flawed and unable to adequately address social and environmental issues.
  • 👶 Social business offers a new framework that focuses on solving problems rather than maximizing profits.
  • ✊ Young people, with their technological power and desire to make a difference, are drawn to the concept of social business.
  • 👨‍💼 Government and citizens should work together to create a supportive framework for social business to thrive.
  • 👨‍💼 Desperate situations often breed innovation, making developing countries a potential source of social business ideas.
  • 🤔 The success of microfinance shows that defying conventional systems and thinking can lead to effective solutions.
  • 👨‍💼 Social business offers a path to fixing capitalism by redesigning the system to prioritize important societal and environmental goals.

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Questions & Answers

Q: How does social business differ from traditional NGOs?

Social business is distinct from NGOs as it is a non-dividend company that directs all profits towards solving social problems, while still operating as a business. NGOs, on the other hand, can provide dividends to their owners.

Q: How did the current economic system become broken?

Professor Yunus believes that the obsession with money and profit as the primary focus of business has led to neglect of social issues and the purpose of life. He argues that the purpose of life is not solely making money but making oneself and the world happy.

Q: Is there increasing interest in social business due to recent debates about the role of business in society?

Professor Yunus believes that movements like Occupy highlight the frustrations and anger associated with unemployment and inequality. Young people particularly find the idea of social business appealing, as they want to contribute to solving societal problems and do not want to inherit the current crumbling economic structure.

Q: How can individuals and companies get involved in social business?

Individuals and companies interested in social business can attend the annual Social Business Summit and learn from those already involved in social business. The key is to use one's core expertise and creative capacity to solve problems rather than solely focusing on making money.

Summary & Key Takeaways

  • Professor Yunus argues that the existing economic structure is not equipped to solve the numerous crises such as unemployment, poverty, and energy and food crises.

  • He proposes the concept of social business, which is a non-dividend, non-loss company focused on solving social issues rather than maximizing profits.

  • Young people are drawn to the idea of social business as they seek to build a new, more sustainable and problem-solving business world.


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