Social Media Marketing: What Platforms Should Your Business Use?

TL;DR

Determine the number of social media platforms you should be on based on your audience and strengths.

Transcript

• Hey everybody, this is Roberto Blake of robertoblake.com helping you create something awesome today. So, today I'm going to answer a question that I get all the time, it's one of the most frequently asked questions here on the channel, and in my social media accounts, and that is simply "How many social media accounts do you actually need?" It's ... Read More

Key Insights

• 🎯 Consider your target audience and choose social media platforms accordingly.
• 🖐️ Play to your strengths and select platforms that fit your skills and comfort level.
• 🔉 Time management is essential to prevent social media from becoming overwhelming.
• ❓ Platforms like LinkedIn, Twitter, and Facebook can be useful for professionals and marketers.
• ⚾ Visual-based platforms like Instagram and Snapchat can offer unique marketing opportunities.
• 🫒 Explore platforms like Periscope and Blab for live interaction and networking.
• 🉐 YouTube offers significant advantages, but its effectiveness depends on strategy and skillset.

Questions & Answers

Q: How many social media accounts should I have?

The number of social media accounts you should have is based on your goals, target audience, and available time. It's recommended to focus on the most important platforms for you and not exceed 3 or 4.

Q: Which social media platforms should I choose?

Choose platforms where your target audience is active to receive the desired value and provide necessary value in return. Consider your strengths and select platforms that align with your abilities. For example, if you're uncomfortable with video, YouTube may not be the right platform for you.

Q: How much time should I spend on social media?

It's essential to be smart about micro-time management and not let social media consume your entire day. Allocate a specific amount of time each day, such as 30-45 minutes, to ensure effective use of social media.

Q: Can social media platforms like Instagram and Snapchat benefit my business?

Platforms like Instagram can be valuable for product-related businesses, and Snapchat is worth exploring if you are comfortable on camera or have visual creativity. However, it's crucial to have a strategic approach and ensure they align with your objectives.

Summary & Key Takeaways

• Being active on numerous social media platforms can be overwhelming, but it depends on your goals and time management skills.

• Choose social media platforms that are popular with your target audience to maximize value and engagement.

• Play to your strengths and select platforms that align with your comfort level and skills.