The rise and fall of Prime Hydration: How KSI & Logan Paul’s drink crashed

Transcript

In 2023, viral energy drink brand Prime, promoted by YouTube stars KSI and Logan Paul, did 1.2 billion dollars in sales and sold nearly a billion bottles of the stuff just a year and a half after launch. It's just kind of an incredible growth story. But just a year later in 2024, the brand is foundering. Sales are down 3/4 in some of its key market... Read More