Insurance Recovery Group Presents: Phil's First Party Show (Episode 3)

TL;DR

Kris Kincaid, owner of Kincaid Roofing, discusses how the COVID-19 pandemic has impacted his roofing business and shares insights on lead generation, customer interactions, and selling strategies in the current market.

Transcript

• All right, we are broadcasting live! Welcome and thank you for joining us at Phil's First Party Show. I'm Phil Sanov, trial lawyer at Morgan & Morgan's Insurance Recovery Group. With Morgan & Morgan's Insurance Recovery Group, we've got 55 lawyers in 25 offices, 13 states across the country. If you've got a problem with an insurance claim, we bet... Read More

Key Insights

• 🥺 The COVID-19 pandemic has had a significant impact on the roofing industry, particularly in lead generation and customer interactions.
• ❓ Contractors should be adaptable and accommodating to homeowners' preferences for inspections and sales presentations.
• 💱 Utilizing digital platforms like Zoom and offering payment options can help roofing contractors navigate the changing market.
• ❓ Some insurance companies are adjusting their inspection processes due to the pandemic, which may require contractors to provide more detailed estimates and documentation.
• ⌛ Deductible funding options like FMD can help homeowners manage their financial obligations during these uncertain times.
• 😫 Setting realistic expectations and maintaining a positive outlook can help contractors navigate the challenges and uncertainties of the current market.
• 💱 Kincaid Roofing has successfully implemented strategies to adapt to changes in the roofing industry during the pandemic, such as online advertising and flexible payment options.

Questions & Answers

Q: How has the COVID-19 pandemic affected lead generation for Kincaid Roofing?

The pandemic has resulted in a decrease in leads, with door knocking no longer a viable option. Kris Kincaid suggests adapting lead generation strategies by focusing on online advertising and acknowledging the current situation to generate leads.

Q: How can roofing contractors adapt their customer interactions during the pandemic?

Kincaid Roofing advises contractors to be flexible and allow homeowners to choose their preferred methods of communication and inspection. By offering options like phone consultations and virtual presentations, contractors can provide a safe and convenient experience for customers.

Q: How has Kincaid Roofing adjusted its selling strategies during the pandemic?

Kris Kincaid emphasizes the importance of giving homeowners payment options and being understanding of their financial situations. Kincaid Roofing offers FMD (a way to fund deductibles) and financing services to provide customers with more flexibility.

Q: Has Kincaid Roofing considered expanding the use of FMD to other states outside Texas?

Yes, Kincaid Roofing has expanded the use of FMD to multiple states, allowing customers in those areas to take advantage of deductibles funding options.

Summary & Key Takeaways

• The COVID-19 pandemic has affected Kincaid Roofing's operations, with a decrease in leads and changes in customer interactions.

• Kris Kincaid emphasizes the importance of acknowledging the current situation with homeowners and offering them flexible options for inspections and sales presentations.

• To adapt to the changing market, Kincaid Roofing has utilized digital platforms, such as Zoom, and implemented options like financing deductibles to provide homeowners with more choices.