Để không bị bỏ lại - Hà Thị Tú Phượng, Founder và CEO METUB | VI EP06

TL;DR

Hà Thị Tú Phượng discusses Metub's journey and influencer marketing.

Transcript

Welcome back to today's show! I'm glad to welcome today's guest to our show We welcome Hà Thị Tú Phượng Founder and CEO of Metub She's also in Forbes Vietnam 30 under 30 30 outstanding professionals under 30-year old Hello Phượng Where are you now? Hello Ruby Greeting to Vietcetera's audiences I'm at home right now I'm working from home in District... Read More

Key Insights

• Metub supports over 2,500 content creators monthly, achieving over 5 billion views across social platforms. It connects creators with brands for advertising campaigns, focusing on influencer marketing and social commerce.
• Hà Thị Tú Phượng founded Metub to support young, talented individuals in monetizing their digital content, particularly on YouTube, and to explore the industry's potential.
• Metub's business model is a creator network that partners with YouTube to nurture and optimize content creators' reach and revenue in Vietnam, extending to other platforms over time.
• The biggest risk in Metub’s model is not building core business values, despite the inherent dependence on social platforms.
• Trust and transparency are crucial in Metub's partnerships with content creators and celebrities, alongside a youthful and passionate team that fosters trust and spreads through word of mouth.
• Working with celebrities presents challenges due to their high standards and creativity, but also provides energy and individuality that enhance the working experience.
• Influencer marketing is most effective with a long-term strategy, as it builds trust and endorsement beyond mere views and likes.
• Persistence is key for aspiring content creators, as passion alone is insufficient for long-term success in the industry.

Questions & Answers

Q: What is Metub's primary objective?

Metub aims to support over 2,500 content creators monthly, helping them monetize their digital content and connect with brands for advertising campaigns. The company focuses on influencer marketing and social commerce, achieving over 5 billion views across social platforms.

Q: Why did Hà Thị Tú Phượng start Metub?

Hà Thị Tú Phượng founded Metub to support young, talented individuals in turning their skills and passion into a career through digital content. She wanted to explore the industry's potential and create a platform that nurtures and optimizes content creators' reach and revenue.

Q: What is Metub's business model?

Metub operates as a creator network, partnering with YouTube to nurture and optimize content creators' reach and revenue in Vietnam. The model involves supporting creators in content production, distribution, and revenue sharing, extending to other platforms over time.

Q: What are the risks in Metub’s business model?

The biggest risk in Metub’s model is not building the core value of the business. While there is inherent dependence on social platforms, Phượng believes that maintaining long-term partnerships and focusing on compelling content can mitigate these risks.

Q: How does Metub build trust with its partners?

Metub emphasizes trust and transparency in its partnerships with content creators and celebrities. The company builds a youthful, passionate team that genuinely cares about its partners, fostering trust and spreading through word of mouth.

Q: What are the challenges of working with celebrities?

Working with celebrities presents challenges due to their high standards and creativity, which can lead to last-minute changes. However, their strong individuality and energy enhance the working experience and uplift the team’s mood.

Q: What advice does Phượng have for businesses using influencer marketing?

Phượng advises businesses to have a long-term plan with influencers, as this builds trust and endorsement beyond views and likes. She emphasizes the importance of inspiring influencers to genuinely understand and love the brand.

Q: What advice does Phượng give to aspiring content creators?

Phượng advises aspiring content creators to be persistent, as passion alone is insufficient for long-term success. Success often requires years of consistent content creation to gain recognition, emphasizing the need for both passion and persistence.

Summary & Key Takeaways

• Hà Thị Tú Phượng, Founder and CEO of Metub, shares her journey and insights on building a successful content creator network in Vietnam. Metub supports creators in monetizing digital content and partners with major platforms like YouTube.

• Metub's business model focuses on a creator network, partnering with YouTube to optimize content distribution and revenue sharing for creators. The company emphasizes trust and transparency in its partnerships with influencers and celebrities.

• Phượng highlights the importance of persistence for content creators, the potential of the gaming industry, and the strategic role of influencer marketing. She also discusses challenges in building a team and the risks associated with platform dependency.