Matt Diggity's Chiang Mai SEO Conference 2019 Keynote Speech

TL;DR

SEO is thriving and easier than ever, with new strategies for 2020.

Transcript

hey hey what's up everybody here we are again for once again a fully sold-out Chiang Mai SEO conference 800 in attendance you guys are freaking crazy I got to tell you putting together a conference and speaking it's a bit too much to handle but a friend of mine recommended that I just do a conference keynote so I asked him ok that sounds good but w... Read More

Key Insights

• The growth of online shopping is a significant driver for SEO, with more people shopping online than ever before, leading to increased sales opportunities.
• Ecommerce SEO issues like schema and content management are now easier to handle, making it simpler for businesses to set up online shops.
• The understanding and recognition of SEO value have increased, allowing SEOs to command higher prices for their services.
• Affiliate SEO offers lucrative opportunities, such as flipping websites for significant profits, reducing risk, and restoring resources.
• SEO is compared to a poker game, where Google's visible strategies can be mimicked by SEOs for better results.
• The competition in SEO is decreasing as many individuals and businesses leave the field, making it easier for those who remain.
• Content quality remains crucial, with emphasis on answering queries effectively and optimizing for NLP and TF-IDF.
• Backlinking strategies should focus on relevance, trust, and power, with a structured approach to building and maintaining links.

Questions & Answers

Q: What makes SEO better than ever according to Matt Diggity?

Matt Diggity believes SEO is better than ever due to the growth in online shopping trends, which increases sales opportunities. Ecommerce platforms are maturing, making it easier for businesses and SEOs to manage typical issues like schema and content. Additionally, the recognition of SEO's value allows SEOs to charge higher prices for their services.

Q: Why does Matt Diggity compare SEO to a poker game?

Matt Diggity compares SEO to a poker game because, like poker, SEOs can see Google's strategies and tactics by analyzing page one results. This visibility allows SEOs to mimic successful strategies and improve their own rankings. The competition is also likened to poker, as it weeds itself out, leaving fewer players in the game.

Q: How does Diggity suggest SEOs should approach content creation?

Diggity suggests SEOs focus on creating high-quality content that answers queries effectively. He emphasizes the importance of optimizing content for NLP and TF-IDF, ensuring the best answer to a query is provided. SEOs should use a research-heavy tone, avoid fluff, and employ visual enhancements to keep users engaged.

Q: What is the significance of backlinking in Diggity's SEO strategy?

Backlinking is crucial in Diggity's SEO strategy as it provides relevance, trust, and power to a website. He advocates for a structured approach to building backlinks, starting with trust-building and gradually increasing power. Backlinks should come from relevant, trustworthy sites, and the strategy should adapt as the site gains authority.

Q: What role does competition play in SEO according to Diggity?

Competition plays a significant role in SEO, as Diggity notes that many individuals and businesses are leaving the field, reducing competition. This makes it easier for those who remain and have the fortitude to continue. The decreasing competition allows dedicated SEOs to thrive and achieve better results with less effort.

Q: What are Diggity's recommendations for optimizing content in 2020?

Diggity recommends optimizing content by focusing on answering queries effectively, using NLP-friendly formats, and optimizing for TF-IDF. He advises covering all relevant subtopics, using engaging introductions, and avoiding large blocks of text. Visual enhancements and a research-heavy, non-salesy tone can also help keep users engaged.

Q: How does Diggity view the role of sentiment analysis in SEO?

Diggity views sentiment analysis as an emerging tool in SEO, suggesting that objectively written content, which is slightly negative, can be more effective. He believes sentiment analysis can help determine the tone of content, which can influence how it is perceived by both users and search engines, potentially impacting rankings.

Q: What tools does Diggity recommend for reverse engineering page one results?

Diggity recommends using tools like Surfer SEO, Ahrefs, and Page Optimizer Pro for reverse engineering page one results. These tools help SEOs understand what competitors are doing right and provide insights into factors like keyword density, page speed, and backlink profiles. This analysis can guide SEOs in improving their own strategies.

Summary & Key Takeaways

• Matt Diggity argues that SEO has never been better or easier, with online shopping trends boosting ecommerce SEO. He highlights the importance of understanding client value and the growing recognition of SEO's worth.

• Diggity emphasizes the importance of content in SEO, advocating for high-quality, query-focused content optimized for NLP and TF-IDF. He also stresses the need for effective backlink strategies that focus on relevance, trust, and power.

• The keynote discusses the importance of reverse engineering page one results using tools like Surfer SEO and Ahrefs. Diggity outlines a blueprint for backlinking in 2020, emphasizing trust-building and quality over quantity.