[WMD 2016] Pinterest Expert, Brittany Murlas "Why everyone needs to pay attention to Pinterest" | Summary and Q&A

TL;DR

Pinterest is not just a social platform, but a search engine filled with ideas and inspiration, making it a valuable tool for marketers and businesses.

Key Insights

• 👨‍💼 Pinterest is not just a social platform, but a powerful search engine for ideas and inspiration, making it a valuable tool for businesses.
• 👩‍💼 Pinterest has a large user base, particularly among women, who are highly likely to make purchases, making the platform a great opportunity for businesses to reach their target audience.
• 😴 Businesses can leverage Pinterest's visual-centric nature to create beautiful and engaging pins that blend in with organic content, increasing the likelihood of user engagement.
• 👻 Pinterest advertising allows for targeted searches, interests, retargeting, and lookalike models, providing businesses with opportunities to reach their ideal audience.
• 👤 Brands can optimize for mobile users by ensuring their pins and landing pages are mobile-friendly and provide a seamless user experience.
• 😫 Pinterest is a platform that requires ongoing optimization and testing to achieve success, as there are no set rules or formulas for growth.
• 🫠 Content and ad campaigns that provide valuable ideas, how-tos, and engaging visuals tend to perform well on Pinterest.

Transcript

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Questions & Answers

Q: What is Pinterest and why should businesses pay attention to it?

Pinterest is not just a social platform, but a visual search engine for ideas, making it a valuable tool for businesses to reach their target audience and drive sales.

Q: How can companies that don't have physical goods utilize Pinterest?

Companies without physical goods can still leverage Pinterest by creating content that provides valuable ideas and inspiration to users, and by targeting specific interests and demographics.

Q: Can B2B companies achieve success on Pinterest?

While Pinterest is more effective for B2C companies, B2B companies can still find success by creating content that appeals to their target audience and leveraging the platform's visual search engine capabilities.

Q: How can companies optimize ecommerce landing pages for Pinterest users?

Companies can optimize ecommerce landing pages for Pinterest users by ensuring they are mobile-friendly, engaging users with content that aligns with their interests, and providing clear and easy calls-to-action.

Summary & Key Takeaways

• Pinterest is a game-changing platform for growth hacking, with one effective strategy being a game called Crazy Eights to boost energy.

• Pinterest is not just a social platform, but a visual search engine for ideas, outperforming Google in certain categories.

• Pinterest has a large user base, particularly among women, who are highly likely to make purchases, making it a valuable platform for businesses.