Convincing Jay-Z to Wear Timbs Again | Jeffrey Swartz | Big Think

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Convincing Jay-Z to Wear Timbs Again

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Timberland CEO Jeff Swartz didn’t try to win the acceptance of the hip hop generation; it just happened. And now he might be losing them.

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Jeffrey Swartz:

Jeffrey Swartz has been Timberland's President and Chief Executive Officer since June 1998. Jeffrey Swartz is the son of Sidney Swartz. Jeffrey Swartz serves as a director of Limited Brands Inc., a publicly traded specialty retailer of women's intimate apparel, beauty and personal care products and accessories.

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TRANSCRIPT:

Question: How did Timberlands become synonymous with hip hop?

Jeff Swartz: We didn’t know what hip-hop was, what it meant or what it represented a...