PandoMonthly: Airbnb CEO Brian Chesky on how he gamed the blogs

January 11, 2013
by
PandoDaily
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PandoMonthly: Airbnb CEO Brian Chesky on how he gamed the blogs

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Airbnb CEO Brian Chesky describes how he built buzz around Airbnb in the early days. First, he talked to the smallest bloggers to get his name out there. Then, almost organically, bigger and bigger outlets became willing to tell his company's story until eventually Airbnb turned up in the New York Times and on CNN....

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