#AskGaryVee Episode 145: How Do You Market a Product You Wouldn't Normally Use?

TL;DR

Gary Vaynerchuk discusses his football predictions and answers viewer questions.

Transcript

• On this episode, I get over my football loss hangover and drill some really hard questions right in the face. (hip hop music) (applause and cheering) You ask questions and I answer them. This is the #AskGaryVee show. Everybody, this is Gary Vay-ner-chuk and this is episode 145 of the #AskGaryVee Show. Monday morning, gloomy in the city when I got... Read More

Key Insights

• 👋 Medium offers a great opportunity to build a community by putting out good content and taking advantage of its viral loop and human editors.
• 🧍 Providing value to clients in the same market requires coming up with unique strategies and creative executions that help them stand out from their competitors.
• ❓ You don't have to be a consumer of your own product to effectively market it; focus on creating unique value propositions and strategies.

Questions & Answers

Q: How can I build a community on Medium?

Vaynerchuk suggests putting out good content on Medium as it has both a viral loop and human editors who can feature your content, leading to more exposure and followers.

Q: How do I provide value to clients in the same market while respecting their competitive advantage?

Vaynerchuk advises creating unique value propositions for each client and coming up with different strategies and creative executions to help them stand out from their competitors.

Q: How do I market an alcoholic beverage if I don't drink?

Vaynerchuk explains that you don't have to be a consumer of your own product to market it effectively. You can hire someone who does consume the product and focus on creating unique value propositions and marketing strategies instead.

Q: Do you have an embarrassing moment?

Vaynerchuk shares a story from second grade when he had an accident in class, but he was surprised by the lack of teasing he received and credits his teacher and classmates for their maturity.

Summary & Key Takeaways

• Gary Vaynerchuk talks about his prediction for the football game between the Jets and the Eagles.

• He shares an embarrassing story from his second grade days.

• Vaynerchuk offers advice on how to build a community on Medium and market a product without lying.