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Rachel Sterne Introduces GroundReport | Big Think

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April 23, 2012
by
Big Think
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Rachel Sterne Introduces GroundReport | Big Think

TL;DR

Ground Report is a citizen journalism platform that allows individuals to publish their own articles, videos, and photos, vetted by volunteer editors, and reach a global audience.

Transcript

ground report.com is a Citizen news reporting site that allows anyone to publish their own articles videos and photos to a global audience and earn a revenue share based on their traffic all of our work is vetted by our volunteer editors and you can reach an audience of millions some of our big Scoops have been the Beijing Olympics the Mumbai Terra... Read More

Key Insights

  • 👻 Ground Report allows individuals to publish their own articles, videos, and photos vetted by volunteer editors, providing a platform for citizen journalism.
  • 😒 They prioritize authentic reporting by seeking sophisticated digital reporters who can use reporting tools effectively and contribute on a hyperlocal level.
  • 🌐 The platform is successful in covering global events and urgent issues, ensuring that stories from the ground are shared with a global audience.
  • 🌐 Ground Report serves both hyperlocal audiences interested in specific issues and a global audience seeking authentic reporting.
  • 🤪 The vetting process on Ground Report involves volunteer editors who review and approve content before it goes live.
  • 🧑‍🎓 The platform has 5,000 contributors, including journalistic bloggers, professional journalists, students in training, and individuals witnessing urgent global issues.
  • 🖤 Ground Report aims to provide a platform for those who lack proper channels to share their stories, including nonprofit organizations.

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Questions & Answers

Q: How does the vetting process work on Ground Report?

Anyone can sign up and submit reports, articles, videos, etc. for publication, but the content won't go live until one of the volunteer editors approves it. This ensures that the content meets the platform's standards.

Q: Who are the contributors on Ground Report?

The platform has 5,000 regular contributors, including journalistic bloggers, professional journalists, students in training, and individuals witnessing urgent global issues. It aims to provide a platform for those who lack proper channels to share their stories.

Q: What is the target audience of Ground Report?

Ground Report serves both hyperlocal audiences interested in granular topics and events, as well as global audiences who want authentic reporting on what is happening worldwide. It aims to fill the information gap left by mainstream media.

Q: What is the original content policy on Ground Report?

Ground Report requires contributors to have the rights to distribute the content they post. While reposting from blogs or independent news sources is allowed, copyright infringement and plagiarism are not tolerated. The platform is focused on providing sophisticated original content and pursuing a syndication model.

Summary & Key Takeaways

  • Ground Report is a platform where anyone can publish their own content and earn revenue based on their traffic. It has been successful in covering global events such as the Beijing Olympics and the Mumbai Terrace attacks.

  • They prioritize having sophisticated digital reporters who can use reporting tools effectively, while also being hyperlocal and reporting on events they witness firsthand.

  • The platform serves both hyperlocal audiences interested in specific issues and a global audience seeking authentic reporting.


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