How to Fall in Love with Marketing & Skyrocket Your Sales in 3 Easy Steps | Summary and Q&A

TL;DR

Marie Forleo advises on finding the right customers, focusing on their needs, and using storytelling to sell for social enterprises.

Key Insights

• 🎟️ Choose customers who can afford your prices and support your social mission.
• 😨 Target customers who genuinely care about the social side of your business.
• 🪡 Focus on the customers' needs and highlight the value they can gain from your offerings.
• 😒 Use storytelling to engage customers and sell without feeling salesy.
• ❓ Overcome hesitations about sales and marketing to thrive as a social entrepreneur.
• 💄 Embrace the importance of making money and making a difference in your social enterprise.
• 👨‍💼 Seek training programs or resources that can help you improve your business skills and mindset.

Transcript

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Questions & Answers

Q: How can I find customers who will value the content and mission of my social enterprise?

It is important to target specific customers who align with your business and have both an interest and the capacity to support your social mission. This requires strategic targeting and marketing efforts.

Q: How can I avoid being too salesy while also being firm about pricing and my mission?

By shifting the spotlight onto your customers and focusing on what matters to them, rather than what matters to you, you can avoid being too salesy. Additionally, using storytelling to highlight how you've helped customers achieve their goals can sell without feeling salesy.

Q: What can I do to overcome hesitations about sales and marketing?

To successfully run a social enterprise, it's crucial to embrace sales and marketing. Overcome any hesitations by recognizing that sales and marketing are essential for the success of your mission and the financial sustainability of your business.

Q: How can I improve my skills in messaging and persuasive writing for my social enterprise?

Consider enrolling in a writing program like The Copy Cure, which can help you develop impactful messaging and persuasive writing skills tailored to your social enterprise.

Summary & Key Takeaways

• Marie Forleo advises choosing customers who can afford the prices necessary to support a social enterprise's goals.

• Target customers who genuinely care about the social side of the business.

• Focus on the customers' needs rather than solely promoting the mission of the social enterprise.