Expanding Your Content Into Multiple Outreach Markets

TL;DR

Learn strategies to expand content into multiple outreach markets.

Transcript

hey guys Vince Niram here senior content marketing manager with siege media today I'm going to talk to you about creating content and multiple outreach markets so what's an outreach market it's a sect of markets a sect of websites I guess that are gonna be open to sharing content unlikeable outreach market is one that's specifically open to externa... Read More

Key Insights

• Outreach markets are segments of websites open to sharing external content, crucial for expanding content reach.
• Linkable outreach markets can be categorized into those open to 'resource' content and those open to 'shareable' content.
• Identifying suitable outreach markets involves analyzing competitors' link profiles using tools like Ahrefs.
• Not all outreach markets suit every industry; relevance to your target audience is essential for effective content distribution.
• The three-step process for expanding into outreach markets involves selecting a topic, identifying a linkable market, and adding a twist for broader appeal.
• Creating content that appeals to multiple markets increases the potential for gaining links and expanding reach.
• It's crucial to ensure links come from sites relevant to your audience to maintain an effective link profile.
• Avoid pigeonholing content to a single niche to maximize its applicability across various outreach markets.

Questions & Answers

Q: What is an outreach market?

An outreach market is a segment of websites or a group of sites open to sharing external content. These markets are crucial for content marketers as they provide opportunities to expand the reach of their content by tapping into audiences that are interested in the topics being shared.

Q: How can you identify linkable outreach markets?

Identifying linkable outreach markets involves analyzing competitors' link profiles to see which markets they are engaging with. Tools like Ahrefs can be used to examine competitors' best-performing links, helping marketers identify industries and segments they can target for their content outreach efforts.

Q: What are the two categories of linkable outreach markets?

Linkable outreach markets can be categorized into those open to 'resource'-type content, like ultimate guides that live on resource pages, and those open to 'shareable'-type content, such as graphical assets and infographics, which are more likely to be shared by bloggers and on social media.

Q: What is the three-step process for expanding into outreach markets?

The three-step process includes choosing a main topic relevant to your industry, identifying a first linkable market to target with your content, and adding a twist to your content to make it applicable to additional markets. This approach helps broaden the content's appeal and increases link opportunities.

Q: Why is it important to ensure links come from relevant sites?

Ensuring links come from relevant sites is crucial because links from irrelevant sites do not contribute to a valuable link profile. Links should align with your industry and target audience to effectively enhance your site's authority and visibility in search engines, ultimately benefiting your marketing efforts.

Q: How can you avoid pigeonholing your content?

To avoid pigeonholing your content, create pieces that have broad applicability across multiple outreach markets. This involves not overly specifying the content to a single niche, which allows it to appeal to a wider audience and be used in various contexts, thereby increasing its reach and effectiveness.

Q: What should you do if an outreach market doesn't work for your industry?

If an outreach market doesn't work for your industry, it's important to reassess and focus on markets where your target audience is active. Building links in irrelevant markets won't benefit your content strategy, so ensure your efforts are directed towards areas that align with your business goals and audience interests.

Q: What tools are recommended for analyzing competitors' link profiles?

Tools like Ahrefs are recommended for analyzing competitors' link profiles. These tools allow marketers to explore the best-performing links of competitors and identify the outreach markets and industries they are engaging with, providing insights into potential opportunities for expanding their own content reach.

Summary & Key Takeaways

• Vince Nero discusses the importance of outreach markets for content marketing, emphasizing the need to identify and leverage these markets to expand content reach. By analyzing competitors and using tools like Ahrefs, marketers can find suitable linkable markets. The process involves creating content that appeals to multiple markets.

• Nero categorizes outreach markets into those open to 'resource'-type and 'shareable'-type content. He outlines a three-step process for expanding into these markets: choosing a topic, identifying a linkable market, and adding a twist to broaden appeal. This strategy helps multiply potential content links.

• The video stresses the importance of ensuring outreach markets align with your industry and audience. Irrelevant links won't benefit your link profile. Nero advises against pigeonholing content to a single niche, as broader applicability enhances content reach and effectiveness in outreach markets.