Apple Lied About The iPhone 12

TL;DR

Apple increased the effective price of some iPhone 12 models, despite initial perceptions.

Transcript

well well well everyone do we have a juicy one today now as you guys know the iphone x came out yesterday we got the 12 12 pro 12 mini 12 pro max and during that keynote apple said something that i was pretty happy about but honestly i was alright it wasn't really anything too crazy to be honest they mentioned the price tag everything else about th... Read More

Key Insights

• 🇨🇷 Apple's iPhone 12 series maintains similar pricing to last year's models, but hidden costs complicate comparisons.
• 🥺 The effective price hikes of $30 for unlocked versions may lead to consumer frustration and skepticism.
• 🧱 The absence of essential accessories like charging bricks could impact consumer perception of value.
• ❓ Transparency in pricing varies across the iPhone 12 models, affecting consumer choices and satisfaction.
• ❓ The identical pricing of iPhone 12 Pro models illustrates a different market strategy from standard models.
• 👶 Expectations for consistent pricing are challenged with the new pricing structures across carriers and unlocked options.
• 👶 Consumers should carefully evaluate total costs, including carrier and unlocked options, when considering a new iPhone purchase.

Questions & Answers

Q: Why did the iPhone 12 mini and 12 have higher prices for unlocked versions?

The base prices for the iPhone 12 mini ($699) and iPhone 12 ($799) apply only to specific carriers like AT&T or Verizon. If you opt for an unlocked version or choose carriers like T-Mobile or Sprint, the price increases by $30, which wasn’t the case for last year's models. This pricing structure can lead to confusion among consumers who expect a consistent price for all operational forms of the phone.

Q: What is the price difference between carrier and unlocked iPhone 12 models?

For the iPhone 12 mini, the price is $699 with certain carriers, while the unlocked model sells for $729. Similarly, the iPhone 12 is $799 through select carriers but costs $829 for the unlocked version. This discrepancy raises questions about Apple's pricing transparency, particularly given that standard models last year had no such distinctions in pricing.

Q: How does the pricing of the iPhone 12 Pro and Pro Max compare?

Interestingly, the iPhone 12 Pro and Pro Max maintain the standard pricing listed by Apple without the additional $30 charge for unlocked versions. They are priced at $999 and $1,099, respectively, across all platforms. This consistent pricing suggests that Apple may have made strategic decisions to differentiate between standard and Pro models rather than apply the same pricing policy to all devices.

Q: What do consumers think about Apple’s pricing strategy?

Many consumers and analysts find the new pricing structure for the iPhone 12 models confusing and potentially deceptive. While the advertised prices appear appealing, the extra costs for certain configurations could lead to dissatisfaction. This uncertainty can affect consumer trust and their purchasing decisions, especially in a competitive smartphone market.

Summary & Key Takeaways

• The release of the iPhone 12 series showed similar pricing to last year's models, but with hidden costs that raised effective prices.

• Notably, the iPhone 12 mini and 12 cost $30 more for unlocked versions, leading to perceptions of deceptive marketing.

• The iPhone 12 Pro and Pro Max priced similarly to last year’s counterparts, maintaining transparency in their pricing strategy.