Bing Ads Tutorial 2017 - Bing Ads Training to Set-Up Your First Campaign

TL;DR

Learn how to create and set up your first Bing Ads campaign, including selecting goals, targeting options, and creating effective ads.

Transcript

today we're gonna go over how to set up your first Bing ads campaign I'm after you create your Bing ads account set everything up and then set up your building you're gonna come to a screen that looks exactly like this one that has nothing really here for campaign it's gonna say no data available and you're gonna have this message at the bottom no ... Read More

Key Insights

• 🎧 Bing Ads offers different goal options for campaign objectives, including driving website visits, conversions, phone calls, and selling products.
• 🫠 Targeting only people in your selected locations helps ensure that your ads are shown to the desired audience.
• 👻 Using modified broad match or exact match keywords allows for more precise targeting and alignment with campaign goals.
• 🫠 It is important to create ads that match your landing page and keywords to provide a seamless user experience and optimize conversions.
• 😫 Setting a higher bid for exact match keywords can help improve data accuracy and optimization in your campaigns.
• 👻 Allowing your campaigns to run for at least a week before making significant changes allows for more accurate data analysis and campaign optimization.
• 🫠 Bing Ads can be a valuable PPC advertising platform for businesses looking for an alternative to Google AdWords.

Questions & Answers

Q: What are the different goals you can choose when creating a Bing Ads campaign?

When creating a Bing Ads campaign, you can choose goals such as driving website visits, conversions, phone calls, or selling products. Each goal corresponds to a specific objective for your campaign.

Q: What is the benefit of targeting only people in your selected locations?

By targeting only people in your selected locations, you ensure that your ads are shown to individuals who are searching for or viewing pages related to your targeted locations. This helps to narrow down your audience and improve the relevance of your ads.

Q: What is the difference between modified broad match and exact match keywords?

Modified broad match keywords, indicated by using plus signs (+) in front of the keywords, allow your ads to show for variations of the specified keywords. Exact match keywords, indicated by using brackets ([]), restrict your ads to show only for the exact search query specified.

Q: Why is it important to align your ad with your landing page and keywords?

Matching your ads to your landing page and keywords ensures a consistent and relevant user experience. By creating a seamless flow from the ad to the landing page, you increase the chances of conversions and engagement from your audience.

Summary & Key Takeaways

• After setting up your Bing Ads account, you will come across a screen with no campaigns. To create a campaign, choose from different goal options such as driving website visits, conversions, phone calls, or selling products.

• Enter the name, budget, language, and target location for your campaign. It is recommended to target people in your selected locations to ensure your ads are shown only to the desired audience.

• Create ad groups and add keywords to target specific search queries. Use modified broad match or exact match keywords to refine your targeting and align with your campaign goals.