Which Facebook Lookalike Audiences Work Best in 2020?

TL;DR

Discover which Facebook lookalike audiences yield the best results.

Transcript

hi guys it's been Heath from lead guru and in this video I'm going to show you which types of Facebook look-alike audiences perform best when you are advertising on Facebook because if you listen to a lot of Facebook advertising experts where you talk to your Facebook rap then often advise that you should use look like audiences because they produc... Read More

Key Insights

• Lookalike audiences are a powerful tool in Facebook advertising, but their effectiveness varies based on the source audience.
• The most effective lookalike audience is based on previous customers, especially if the product is similar to what they have purchased.
• Email lists can be used to create lookalike audiences, offering a viable option when customer data is limited.
• Website traffic provides another source for lookalike audiences, targeting visitors to specific pages related to your services.
• Video engagement can serve as a basis for lookalike audiences, but it's less effective compared to other sources.
• Engagement with your Facebook page can be used for lookalike audiences, though it generally yields poorer results.
• Testing multiple lookalike audiences is recommended to determine which source provides the best performance.
• For businesses with limited data, cold audience targeting and interest demographics might be more suitable.

Questions & Answers

Q: What is the most effective source for creating a Facebook lookalike audience?

The most effective source for creating a Facebook lookalike audience is previous customers. When you base your lookalike audience on individuals who have already purchased your products, especially if they are similar to what you are currently advertising, it provides a highly accurate audience that is likely to yield better results.

Q: How can email lists be used to create Facebook lookalike audiences?

Email lists can be used to create Facebook lookalike audiences by importing the list into Facebook's ads manager. This method is particularly useful when you have a large number of subscribers, as it allows Facebook to generate a more accurate audience. Testing both customer and subscriber-based lookalikes can help determine which performs better.

Q: What role does website traffic play in creating lookalike audiences?

Website traffic plays a significant role in creating lookalike audiences by allowing advertisers to target individuals who have visited specific pages on their site. By using the Facebook pixel, you can create audiences based on visitors to particular service or product pages, thus targeting individuals who have shown interest in your offerings.

Q: Why is video engagement considered a less effective source for lookalike audiences?

Video engagement is considered a less effective source for lookalike audiences because it does not always reflect genuine interest in a product or service. While individuals who watch a significant portion of a video may be good prospects, those who only view a few seconds are not, making it a less reliable source compared to customer data or website traffic.

Q: What are the limitations of using Facebook page engagement for lookalike audiences?

Using Facebook page engagement for lookalike audiences is limited by the fact that interactions such as likes, comments, or shares do not necessarily indicate a strong interest in purchasing a product. As a result, this method often results in less effective targeting and is generally recommended only when other data sources are unavailable.

Q: How can businesses with limited data optimize their Facebook ad targeting?

Businesses with limited data can optimize their Facebook ad targeting by focusing on cold audience targeting options, such as interest and demographic targeting. These methods allow advertisers to reach potential customers based on their interests, behaviors, and demographics, providing an alternative when detailed customer data is not available.

Q: How should businesses test different lookalike audiences?

Businesses should test different lookalike audiences by creating multiple campaigns based on various data sources, such as previous customers, email subscribers, and website visitors. By comparing the performance of these campaigns, businesses can identify which source provides the most accurate and effective audience, allowing them to optimize their advertising strategy.

Q: What is the benefit of using lookalike audiences in Facebook advertising?

The benefit of using lookalike audiences in Facebook advertising lies in their ability to reach new potential customers who share similar characteristics with your existing audience. This targeting option helps advertisers expand their reach efficiently, often resulting in higher engagement and conversion rates compared to other targeting methods.

Summary & Key Takeaways

• This video explores the effectiveness of various Facebook lookalike audiences, emphasizing the importance of choosing the right source audience. It details how previous customers, email lists, and website traffic can be used to create lookalike audiences, highlighting their respective advantages and limitations.

• While previous customers provide the most accurate lookalike audiences, email lists and website traffic are viable alternatives, especially for businesses with limited customer data. The video also discusses the less effective options of video engagement and Facebook page interactions.

• Testing different lookalike audiences is crucial to optimizing Facebook ad campaigns. The video suggests starting with previous customers and email lists, then exploring other options as necessary. For businesses lacking data, traditional targeting methods may be more effective.