How to Grow on Instagram the Right Way

TL;DR

Learn effective Instagram growth strategies for 2020, focusing on hashtags and collaboration.

Transcript

Today, we are going to talk about how to grow on Instagram the right way in 2020 because a lot of the stuff that you've been watching is the wrong way. Well, I'm not necessarily sure about that, but I'm going to give you some right ways, things that I've actually tested myself. And first and foremost, we're gonna just go down the list. You're actua... Read More

Key Insights

• Hashtags are crucial for Instagram growth. Using a mix of popular, medium, and niche hashtags can significantly increase post visibility.
• Tools like Ingrammer can help identify effective hashtags, making it easier to reach a broader audience.
• Carousels are an effective content format for engagement. Guest carousels can further expand reach by tapping into others' audiences.
• Collaborations, including paid shoutouts and giveaways, can enhance visibility and attract new followers.
• Consistent posting is essential for maintaining visibility in Instagram's algorithm, with some accounts posting 1-3 times daily.
• Repurposing content, such as turning tweets into Instagram posts or carousels, can maximize content output and engagement.
• Analyzing performance data helps identify what content resonates with the audience, allowing for strategic focus on successful tactics.
• Contests and challenges can drive engagement and follower growth, especially when executed with effective tools like KingSumo or RafflePress.

Questions & Answers

Q: How can hashtags improve Instagram growth?

Hashtags are vital for increasing the visibility of Instagram posts. By using a mix of popular, medium, and niche hashtags, users can reach a broader audience. Tools like Ingrammer help identify effective hashtags, making it easier to target the right audience and improve post engagement.

Q: What are guest carousels and how do they help?

Guest carousels involve creating carousel posts in collaboration with other influencers or brands. This strategy helps tap into the collaborator's audience, expanding reach and potentially increasing followers. By providing valuable content, guest carousels can drive engagement and attract new followers interested in the shared topics.

Q: Why is consistent posting important on Instagram?

Consistent posting is crucial because Instagram's algorithm favors accounts that post regularly. Frequent posts increase visibility, allowing more users to see and engage with the content. Accounts that post 1-3 times daily often see better reach and engagement, as the algorithm prioritizes active accounts.

Q: How can content be repurposed for Instagram?

Content can be repurposed by adapting it from other platforms, such as turning tweets into Instagram posts or carousels. This approach maximizes content output and engagement, as it allows users to leverage existing content in new formats. Repurposing content helps maintain a steady flow of posts without requiring entirely new creations.

Q: What role do collaborations play in Instagram growth?

Collaborations, including guest carousels and paid shoutouts, play a significant role in Instagram growth by expanding reach and attracting new followers. By collaborating with influencers or brands, users can tap into new audiences and increase their visibility, leading to more engagement and potential follower growth.

Q: How can contests and challenges drive engagement?

Contests and challenges drive engagement by encouraging user participation and interaction. By offering incentives, such as prizes or recognition, users are motivated to engage with the content and share it with others. Tools like KingSumo and RafflePress can help execute contests effectively, maximizing their impact on follower growth and engagement.

Q: What is the impact of analyzing performance data on Instagram strategies?

Analyzing performance data helps identify which content resonates with the audience, allowing users to focus on successful tactics. By understanding what works, users can refine their strategies, double down on effective content types, and avoid wasting resources on less successful approaches. Data-driven strategies lead to more efficient and impactful Instagram growth.

Q: Why is it important to experiment with different content formats on Instagram?

Experimenting with different content formats, such as carousels, IGTV, and stories, is important because it allows users to discover what resonates best with their audience. Different formats can engage users in unique ways, and finding the right mix can lead to increased engagement, reach, and follower growth. Testing various formats helps optimize content strategies for maximum impact.

Summary & Key Takeaways

• Eric Siu shares Instagram growth strategies for 2020, emphasizing the importance of using the right hashtags. Tools like Ingrammer can help identify effective hashtags, enabling users to reach a broader audience and increase post visibility.

• Collaborative efforts, such as guest carousels and paid shoutouts, are highlighted as effective methods to expand reach and attract new followers. Carousels, in particular, are noted for their high engagement potential.

• Consistency in posting is crucial, with some accounts posting multiple times daily. Repurposing content from other platforms, like Twitter, can also enhance engagement. Analyzing performance data helps refine strategies and focus on successful tactics.