Việt Nam lần đầu chào đón giải golf hàng đầu thế giới - Ryan Howsam, Chairman, The EU Legends Tour

TL;DR

Vietnam welcomes the prestigious EU Legends Tour golf tournament.

Transcript

good morning everyone welcome to another episode of Vietnam innovators I have a guest he's come all the way from Abu Dhabi but is from the UK he's visiting Vietnam on behalf of his company called stasher uh it's a travel insurance company but they're also into sport into golf specifically and he and his team are here to participate as part of this ... Read More

Key Insights

• Ryan Howsam, Chairman of The EU Legends Tour, is expanding the tournament globally, with Vietnam being the latest destination.
• The Legends Tour was formerly the European Senior Tour and targets golfers aged 50 and above, aligning with the demographics of Ryan's travel insurance company, Stasher.
• The Legends Tour offers a unique opportunity for amateurs to play alongside professional golfers, creating a distinctive experiential aspect.
• The tournament in Vietnam is supported by local partners like Vin Pearl and DIC, highlighting the country's growing interest in golf as a sport and tourism attraction.
• The Legends Tour aims to leverage media and marketing to enhance its global presence, similar to successful sports marketing strategies seen in other sports.
• Ryan's entrepreneurial journey from travel insurance to sports sponsorship showcases the potential for cross-industry innovation and brand elevation.
• The Legends Tour is exploring new revenue streams, such as Legends Tour Resorts, to create sustainable business models beyond traditional tournament operations.
• The rapid organization of the Vietnam tournament demonstrates the country's capacity for hosting international events, with potential for future expansions in Southeast Asia.

Questions & Answers

Q: What motivated Ryan Howsam to bring the Legends Tour to Vietnam?

Ryan Howsam was motivated by the opportunity to expand the Legends Tour's global presence and tap into Vietnam's growing interest in golf. The country's capacity to organize international events quickly and the support from local partners like Vin Pearl and DIC further encouraged the decision.

Q: How does the Legends Tour differentiate itself from other golf tournaments?

The Legends Tour differentiates itself by offering amateurs the chance to play alongside professional golfers during tournaments, creating a unique experiential aspect. This approach not only attracts sponsors interested in experiential marketing but also enhances the tour's appeal to a broader audience.

Q: What are some of the challenges faced in organizing the Legends Tour in Vietnam?

Organizing the Legends Tour in Vietnam involved challenges such as coordinating with multiple stakeholders, securing sponsorships, and ensuring the tournament's logistics were handled efficiently. The rapid timeline from initial discussions to execution required effective collaboration and adaptability from all parties involved.

Q: How does the Legends Tour plan to leverage media to boost its profile?

The Legends Tour plans to leverage media by creating engaging content around the tournaments and players, similar to successful sports marketing strategies like those seen with Wrexham FC. This includes potential collaborations with platforms like Amazon and Netflix to produce series that highlight the tour's unique aspects and stories.

Q: What is the economic impact of hosting the Legends Tour in Vietnam?

Hosting the Legends Tour in Vietnam is expected to have a positive economic impact by attracting tourists, boosting local hospitality and tourism sectors, and enhancing Vietnam's reputation as a golfing destination. The involvement of high-profile sponsors and media coverage further amplifies this impact.

Q: What are the future plans for the Legends Tour in Southeast Asia?

The Legends Tour plans to expand further in Southeast Asia, with potential tournaments in countries like Thailand, Cambodia, and India. This expansion aims to capitalize on the region's growing interest in golf and the increasing number of world-class golf courses being developed.

Q: How does Ryan Howsam's entrepreneurial background influence the Legends Tour?

Ryan Howsam's entrepreneurial background influences the Legends Tour by bringing innovative business strategies and cross-industry insights. His experience in travel insurance and marketing allows him to explore new revenue streams, enhance brand value, and create unique experiences for both players and spectators.

Q: What role do local partners play in the success of the Legends Tour in Vietnam?

Local partners like Vin Pearl and DIC play a crucial role in the success of the Legends Tour in Vietnam by providing logistical support, securing sponsorships, and promoting the event. Their involvement ensures the tournament aligns with local interests and effectively reaches the target audience.

Summary & Key Takeaways

• The EU Legends Tour, chaired by Ryan Howsam, is a professional golf tournament for golfers aged 50 and above, now expanding to Vietnam. The tour offers amateurs the chance to play alongside legends, creating unique experiences.

• Vietnam's first hosting of the Legends Tour is supported by partners like Vin Pearl and DIC, aiming to boost the country's profile in golf tourism and showcase its capacity for international events.

• Ryan's innovative approach combines his travel insurance business with sports sponsorship, using media strategies to elevate the Legends Tour's global presence and exploring new revenue opportunities like Legends Tour Resorts.