Audience Re-Engagement | Summary and Q&A

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June 7, 2018
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Stanford Graduate School of Business
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Audience Re-Engagement

TL;DR

Learn how to engage your audience in presentations by utilizing attention reset buttons, such as telling stories or jokes, involving the audience, changing up your presentation style, and making transitions.

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Key Insights

  • πŸ˜’ The attention span of college students during a 50-minute lecture tends to decrease after 10 minutes but spikes back up around 40 minutes when the professor uses transition words.
  • πŸ₯³ Attention reset buttons should be used every 10-15 minutes, considering factors like audience interest and time of day.
  • πŸ›°οΈ Effective attention reset buttons include telling stories or jokes, involving the audience, changing up the presentation style, and making transitions.
  • πŸ”„ Utilizing a variety of attention reset buttons is crucial to preventing the audience from becoming immune to them.
  • ❓ Involving the audience through activities like polls or discussions increases interactivity and energy in the presentation.
  • 🦻 Changing up the presentation style, such as using different visual aids or altering your voice, helps maintain the audience's interest.
  • πŸ‘Ά Making transitions in your presentation signals to the audience that new information is coming and helps re-engage their focus.

Transcript

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Questions & Answers

Q: How often should attention reset buttons be used in a presentation?

Attention reset buttons should be used every 10-15 minutes, but consider factors like audience interest and time of day to adjust the timing accordingly.

Q: What are some examples of attention reset buttons?

Examples of attention reset buttons include telling stories or jokes, involving the audience through polls or discussions, changing up your presentation style, and making transitions.

Q: Why are attention reset buttons important in presentations?

Attention reset buttons are important because they help re-engage the audience, especially in a world full of distractions like cell phones. They prevent the audience from losing focus and make your presentation more effective.

Q: How can involving the audience enhance a presentation?

Involving the audience in a presentation through activities like polls, discussions, or movement helps make the presentation more interactive and engaging. It adds energy and keeps the audience invested in the content.

Summary & Key Takeaways

  • College students often lose focus during a 50-minute lecture, but their attention spikes back up when the professor says transition words like "in summary" or "in conclusion."

  • To effectively engage your audience, you should utilize attention reset buttons every 10-15 minutes, depending on factors like audience interest and time of day.

  • Some effective attention reset buttons include telling stories or jokes, involving the audience through polls or discussions, changing up your presentation style, and making transitions.

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