Best Cold DM Template To Get Clients in 2025 (This Made Me $5.8M)

TL;DR

A cold DM system generated $5.8M by booking 5,000 appointments.

Transcript

Read and summarize the transcript of this video on Glasp Reader (beta).

Key Insights

• The DM sorcery system has booked over 5,000 high-ticket appointments with a 70% show rate and a 20% conversion rate, generating $5.8 million.
• The strategy involves using a permission-based approach, starting with a connection request on platforms like LinkedIn, Facebook, or Instagram.
• A Trojan Horse soft pitch is used to politely ask for permission to pitch, breaking traditional cold DM patterns.
• A native video sales letter (VSL) under two minutes is sent to keep prospects engaged without leaving the platform.
• The VSL maintains transparency, stating the offer, social proof, and a high-level explanation of the process.
• Follow-ups are crucial, with up to nine follow-up messages sent to ensure engagement and response.
• The process includes using memes and gifs as pattern interrupts to increase response rates.
• The system integrates multiple platforms for follow-ups, ensuring a comprehensive approach to client engagement.

Questions & Answers

Q: What is the main strategy discussed in the video?

The main strategy discussed is a cold DM system called DM sorcery, which involves a permission-based approach to booking high-ticket appointments. It starts with a connection request on platforms like LinkedIn or Instagram, followed by a Trojan Horse soft pitch to ask for permission to pitch, and uses a native video sales letter to engage prospects.

Q: How does the Trojan Horse soft pitch work?

The Trojan Horse soft pitch is a simple and polite message asking for permission to pitch a prospect. It is delivered via voice note or video to break traditional DM patterns. This approach puts the prospect in control, making them more receptive to the pitch and helping to build a connection.

Q: What is a native video sales letter (VSL)?

A native video sales letter (VSL) is a short video, under two minutes, sent directly within a social media platform. It is designed to keep prospects engaged without leaving the platform. The VSL maintains transparency, stating the offer, social proof, and a high-level explanation of the process, while aligning with the permission-based approach.

Q: Why are follow-ups important in this strategy?

Follow-ups are crucial because they increase the chances of engaging prospects who may not respond immediately. The strategy includes up to nine follow-up messages, using creative elements like memes and gifs as pattern interrupts to capture attention. This persistent follow-up process significantly boosts appointment booking rates.

Q: How does the strategy integrate multiple platforms?

The strategy integrates multiple platforms by using information gathered from one platform to follow up on others. For example, if a prospect is found on LinkedIn, their email or phone number might be used for follow-ups on different platforms. This comprehensive approach ensures consistent engagement and increases the likelihood of a response.

Q: What role do memes and gifs play in the follow-up process?

Memes and gifs serve as pattern interrupts in the follow-up process. They add a creative and humorous element to messages, making them more engaging and increasing the likelihood of a response. These elements help to capture attention and break the monotony of traditional follow-up messages.

Q: What is the significance of the permission-based approach?

The permission-based approach is significant because it respects the prospect's autonomy and puts them in control of the interaction. By asking for permission to pitch, the strategy creates a more receptive environment, reduces resistance, and builds trust. This approach contrasts with traditional cold DMs that often feel intrusive.

Q: What results has the DM sorcery system achieved?

The DM sorcery system has achieved impressive results, booking over 5,000 high-ticket appointments with a 70% show rate and a 20% conversion rate. This has generated between $5 and $6 million in revenue, demonstrating the effectiveness of the permission-based cold DM strategy in acquiring clients and driving business growth.

Summary & Key Takeaways

• The video outlines a cold DM strategy called DM sorcery, which has booked 5,000 appointments and generated $5.8 million. It emphasizes a permission-based approach, starting with a connection request and a Trojan Horse soft pitch to ask for permission to pitch.

• A native video sales letter (VSL) under two minutes is used to engage prospects without leaving the platform. The VSL maintains transparency, stating the offer, social proof, and a high-level explanation of the process. Follow-ups are crucial, with up to nine follow-up messages sent.

• The strategy includes using memes and gifs as pattern interrupts to increase response rates. The system integrates multiple platforms for follow-ups, ensuring a comprehensive approach to client engagement, and has a high appointment booking rate.