How the basic attention token can overthrow the $330 billion digital ad industry | Brendan Eich | Summary and Q&A

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February 13, 2021
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Lex Clips
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How the basic attention token can overthrow the $330 billion digital ad industry | Brendan Eich

TL;DR

Brave Browser and Basic Attention Token (BAT) aim to change the nature of the internet by providing an alternative to traditional ad-blocking and introducing a three-way ecosystem involving users, creators/publishers, and advertisers.

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Questions & Answers

Q: What is Brave Browser's approach to ad-blocking and tracking?

Brave Browser blocks ad tech tracking and protects users' privacy by preventing scripts from ad tech partners (including Google) from placing ads in the browser. This disrupts the flow of advertising money and eliminates the middlemen who take a significant cut.

Q: How does Basic Attention Token (BAT) work in relation to Brave Browser?

BAT is a cryptocurrency that allows users to support their favorite sites and creators by giving them a share of the ad revenue. Users can opt to contribute a set amount per month, and this revenue is distributed through the browser, ensuring privacy and transparency.

Q: Why is the three-way ecosystem involving users, creators/publishers, and advertisers beneficial?

This ecosystem eliminates the excessive fees charged by intermediaries in the current advertising system. Users receive a share of the revenue, creators/publishers can monetize their content without relying solely on subscriptions, and advertisers can reach their target audience more efficiently.

Q: How does Brave plan to overcome regulatory challenges and privacy concerns?

Brave's default mode doesn't require users to reveal their identity, and the browser imputes revenue to the user's browser instead. Compliance with regulations may require identification, but Brave is exploring ways to improve privacy and compliance while still rewarding users.

Summary & Key Takeaways

  • Brave Browser aims to disrupt the advertising ecosystem by blocking ad tech tracking and providing users with the option to support their favorite sites and creators through cryptocurrency.

  • Basic Attention Token (BAT) is a cryptocurrency that enables users to be rewarded for their attention and engagement with ads, while also allowing advertisers to reach their target audience without relying on middlemen.

  • The combination of Brave Browser and BAT creates a three-way ecosystem that benefits users, creators/publishers, and advertisers, offering a cleaner and more efficient advertising experience.

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