How To Stand Out On LinkedIn | Summary and Q&A

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March 31, 2015
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GaryVee
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How To Stand Out On LinkedIn

TL;DR

Don't worry about what others are doing on LinkedIn, focus on yourself and what your audience cares about.

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Key Insights

  • ❓ Don't worry about what others are doing on LinkedIn; focus on creating valuable content for your audience.
  • 📶 Instead of comparing yourself to others, concentrate on your strengths and competitive advantages.
  • 🫠 Reading audience comments can provide valuable insights for improving your content.
  • 🔉 Social media gurus without depth will eventually weed themselves out.
  • 👀 Spending time looking at ratings or trying to copy others' moves is a waste of energy.
  • 😨 Stay focused on your own context and what your audience cares about.
  • 🗯️ Attracting an audience is a sign that someone is doing something right, so don't dismiss other social media gurus.

Questions & Answers

Q: How can one stand out on LinkedIn with so much competition from social media gurus?

The key to standing out is by not worrying about what others are doing. Instead, focus on creating valuable content that resonates with your audience. Understand what your audience cares about and cater your content to meet their needs.

Q: Should I be concerned about the success or ratings of other podcasts or video shows?

No, it's best to focus on your own content and context. Don't spend time trying to copy others or compare yourself to them. Instead, concentrate on what your audience wants and how they are engaging with your content.

Q: How can reading audience comments help improve my content on LinkedIn?

Reading audience comments is valuable feedback. It allows you to understand what your viewers like or dislike about your content. By taking their opinions into consideration, you can make necessary improvements that align with your audience's interests and preferences.

Q: Should I care about the social media gurus on LinkedIn, or are they just noise?

It's not worth wasting energy on what others are doing. While some social media gurus may gain attention, it doesn't mean you should dismiss them as fluffy or undeserving. Instead, focus on your own growth and consistently provide valuable content to your audience.

Summary & Key Takeaways

  • The speaker urges viewers to stop worrying about what others are doing on LinkedIn and instead focus on their own content and audience.

  • He emphasizes the importance of not getting distracted by social media gurus or comparing oneself to others.

  • The speaker highlights the value of reading audience comments to improve the quality of one's content.

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