#AskGaryVee Episode 54: Marketing Agencies, Ashton Kutcher, & Hot Cocoa

TL;DR

Gary Vaynerchuk discusses why awards are not valuable in the advertising industry, why college professors need to be relevant to their students, how teenage bloggers can show brands their business potential, and his tips for dealing with burnout.

Transcript

• On this episode, we talk about why awards suck, why college sucks and what sucks, suck. - [Voiceover] Gary Vee! - You ask questions, and I answer them. This is the #AskGaryVee Show. (upbeat hip hop music) 'Sup everybody, this is Gary Vay-ner-chuk and this is episode 54 of the #AskGaryVee Show. Before I get into the show today, I just wanna show y... Read More

Key Insights

• 🏆 Winning awards in the advertising industry can distract agencies from creating effective campaigns that sell products or services.
• 😒 College professors need to stay relevant by embracing modern platforms and technologies that students use.
• 😮 Teenage bloggers can impress brands by focusing on tangible results, such as website traffic, followers, and engagement.

Questions & Answers

Q: Why are awards in the advertising industry considered unimportant by Gary Vaynerchuk?

According to Vaynerchuk, agencies prioritize winning awards to attract talent and gain more business. However, this focus on awards can result in client work that is more focused on impressing judges than on selling products or services.

Q: How can college professors engage students in the classroom?

Vaynerchuk suggests that professors, particularly those in marketing or communications, need to be relevant and up-to-date with current technologies and platforms that students are using. By incorporating modern tools like YikYak and Snapchat into their teaching approach, professors can better connect with and engage their students.

Q: What tips does Gary Vaynerchuk have for teenage bloggers to show brands their seriousness in business?

Vaynerchuk advises teenage bloggers to focus on generating tangible results, such as website traffic, social media followers, and engagement. By showcasing these metrics, bloggers can demonstrate their business potential and attract the attention of brands.

Q: How does Gary Vaynerchuk deal with burnout?

Vaynerchuk reveals that burnout is not a frequent occurrence for him, but when it happens, he prioritizes getting adequate sleep and reminds himself of his true priorities by imagining a extreme scenario. This helps him regain perspective and refocus on what truly matters.

Summary & Key Takeaways

• Gary Vaynerchuk criticizes the obsession with winning awards in the advertising industry, stating that it takes the focus away from creating effective campaigns and instead encourages work solely aimed at winning awards.

• He emphasizes the importance for college professors, especially those in marketing or communications, to stay relevant with their students by understanding and using modern platforms and technologies.

• Vaynerchuk advises teenage bloggers to focus on generating actual results, such as traffic, followers, and engagement, to show brands that they mean business.